Description

In Short

I help product teams and companies bring order to their digital experiences: I identify critical issues, translate requirements into clear architectures and coherent flows, and propose concrete solutions with precision and transparency.

What I Can Do for You

UX Expert Evaluation and Reporting: I analyze systems (websites, e-commerce, apps) from both user and business perspectives, identify barriers, and produce actionable improvement proposals.
Onboarding & Conversion Flow Review: I work with existing data and activation goals to propose a new flow structure and best practices.
Email Marketing & Post-Purchase Journeys: I review usability, coherence, tone, and segmentation—turning emails into touchpoints that enhance the brand experience.
Strategic Redesign (personas, customer journeys, UX flows, information architecture, redesign of critical modules): for organizations needing a structural change, I step in with precision, respect for timelines, and thorough operational documentation.

Who I Am

With previous experience in complex contexts (banking, electronic components, public institutions, pharmaceuticals) and more dynamic sectors (luxury fashion, sports, and technical apparel), I bring a balanced approach: methodological rigor combined with contextual sensitivity.

Work Approach

I offer support for projects with defined durations, through UX audits or focused Figma prototypes. I believe effectiveness and sustainability can coexist in a balanced way.

If you’re looking for a professional who works with ethics, punctuality, and clarity, let’s talk.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Varese (up to 50km)

SNCE group
UX Designer
May 2015 - Today (11 years and 1 month)
• Laid out information architectures and wireframes.
• Designed website UX/UI and prototypes.
• Identified personas, user stories, scenarios. Drawn up benchmarks, reports.
• Helped in developing customer experience optimization methodology.
• Front-end development of landing pages.
• CSS animations.
• Designed social posts.
• Project management.
Il Gigante spa
Counter Clerk
October 2007 - October 2015 (8 years)
Varallo Pombia, NO, Italy
• Counter service in various department: technology department, bakery, cashier, clothing department
Naturam srl
Graphic and web designer, web developer
September 2014 - December 2014 (3 months)
Novara, NO, Italy
• Brand identity definition and declination
• Logo design
• Designed course materials
• Websites UI and custom development