Yeganeh Ghasemi

• • Led product management for B2B and B2C cannabis marketplace apps serving dispensaries across Missouri, Mississippi, and Louisiana.

• • Actively collaborated on the UX design of the B2C application — contributed to wireframes, user flows, and interaction design in close partnership with the design team.

• • Conducted user research and usability analysis to improve discoverability and purchase conversion.

• • Bridged product strategy and design execution, ensuring user needs were central to every feature decision.

• • Owned the discovery and purchase journey for Okala's e-commerce platform, identifying friction points and driving UX improvements.

• • Worked directly with Google Analytics and Hotjar to analyze user behavior, heatmaps, and session recordings.

• • Collaborated cross-functionally with design and engineering to ship user-centered features.

• • Supported product discovery and requirement documentation for one of Iran's leading super-apps.

• • Gained hands-on experience in agile workflows, user story writing, and cross-functional collaboration.