Freelancer profile translated to English.
Back to original languageAbout Yassir
Transitional CTO | Laravel Tech Lead | PHP | Custom CRM/ERP
Is your PHP/Laravel application critical and you need to unblock a situation, regain technical control, or structure the next steps? That's my job.
Results achieved:Revenue x3after complete overhaul (website, CRM, CMS, payment, sales administration). System availability went from80% to 99.998%after overhaul and cloud migration. Business engine with 400K entries, **response time divided by 15**.
10 years of experience as a senior Laravel/PHP developer, Tech Lead, and transitional CTO. EPITECH + Université Laval Quebec. I support companies in the design, stabilization, industrialization, and evolution of their business applications.
What I do concretely:
- Backend Development Laravel / PHP : APIs, third-party integrations, payments, business workflows, application overhauls
- Custom CRM / ERP : functional scoping, integration, data migration, automation
- CRM / ERP Audit : architecture, security, performance, technical debt, recommendations, and roadmap
- IT Architecture and Digital Transformation : monolith to modular and scalable architecture.
- AWS Cloud and DevOps : CI/CD, Docker, automated deployments, monitoring
- Pennylane Integration : synchronization of invoices, clients, and payments between your CRM and Pennylane
Stack: Laravel, PHP, Filament, AWS, Docker, CI/CD, MySQL/PostgreSQL, Vue.js, Node.js, Git, Jira.
My work method:
Quick scoping of the context, prioritization to deliver quickly without unnecessary debt, milestone-based work with constant visibility, quality integrated from the design stage (standards, tests, CI/CD, monitoring), and handover of a usable architecture and documentation.
Hybrid profile: execution (senior Laravel/PHP developer) and leadership (Tech Lead / CTO), aligned with business, risk, and budget.
Available immediately. Start within 48 hours, Response within 1 hour.
English
Fluent
Arabic
Native or bilingual
Italian
Basic
French
Native or bilingual
Can work on-site
Nice (up to 50km), Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Toulouse (up to 50km)
Experience
- Vellassur Courtier & ConseilCTO | Custom CRM & Laravel Showcase Website for an Insurance BrokerBANKING AND INSURANCEMay 2026 - May 2026Nice, FranceDesign and development of aproprietary mini-CRMand a showcase website to support the growth of a Nice-based insurance broker.**Achievements**: prospect tracking, client file centralization, follow-up management, and sales activity monitoring. SEO-friendly showcase site focused on conversion.Full-stack Laravel solution delivered in less than a week.**Stack**: Laravel · Filament · Livewire · MySQL · TailwindCSS
- NHN Menuiserie
On Malt
CTO | Multi-site Laravel E-commerce PlatformCIVIL ENGINEERINGFebruary 2026 - April 2026 (3 months)Châteauroux, FranceObjective: design and develop a multi-site Laravel e-commerce platform based on a unique technical foundation.Challenges: foundation sharing, simplified maintenance, rapid deployment of new sites.Stack: **Laravel, Filament**, Stripe, MySQL, block-based CMS.My responsibilities:- Centralized product catalog shared across multiple sites.
- Pricing configurator per m² with importable Excel grids.
- Complete purchase journey: cart, PDF quote, Stripe payment (Credit Card, Bank Transfer, Apple Pay, Google Pay).
- Invoicing with multi-rate VAT management (5.5% / 10% / 20%).
- Internal CRM with Pennylane-compatible exports.
- Block-based CMS manageable via Filament.
- 3 sites launched on the same foundation (Batimenuiz, PDV Volet, NHN Menuiserie).
Results: shared technical foundation, simplified maintenance, rapid deployment of new sites without duplication. - Star CroisièresCTO | Digital Transformation (Laravel, IT Migration, AWS, CI/CD)TRAVEL AND TOURISMJuly 2021 - October 2025 (4 years and 3 months)Monaco, MonacoObjective: lead a complete digital transformation for **Star Croisières**, the #2 online cruise agency in France and #1 in the Spanish-speaking market, hindered by an aging monolithic IT system.Challenges: secure operations, improve customer experience, and support growth. Context of high business pressure.Stack: **Laravel**, PHP, MySQL, MongoDB, AWS, Docker, Jira, Axepta (payment)My responsibilities:
- Deployment of several transactional websites + custom CMS and CRM.
- Implementation of IT governance (Jira, RACI) and recruitment/management of a new tech team.
- Progressive architecture migration: extraction of critical services into microservices.
- AWS Cloud Industrialization: training, deployment, gradual infrastructure switchover without downtime.
- Secure payment system migration for DSP2 compliance (Axepta).
- Development of a high-performance search engine (400K+ entries) with MongoDB.
Results:*Revenue x3after complete IT system overhaul.- System availability increased from80% to 99.998%thanks to the cloud architecture.
- Time-to-market accelerated by +100% thanks to microservices.
- Engine response time **divided by 15**.
- Increased scalability capacity for seasonal peaks.
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Education
- Master's degree specializing in Software Engineering and Information TechnologyEPITECH Paris2020
- Graduate Diploma in Information Technology (2nd cycle)Université Laval Québec2019