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Malt Strategy
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Malt Tech Trends 2026
Yasemin YildizYY

Yasemin Yildiz

Marketing / Com / Press Relations / Events

€700/day
Paris 1er Arrondissement, FR
15+ years
Communication
Press Relations
Events
Internal Communication
Influencer Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Yasemin

Through my experiences, I have acquired strong professional rigor and a good ability to manage varied tasks. Attentive and comfortable with team coordination, I integrate quickly, I am reliable, and I like to contribute concretely to project advancement.
Digital Business Models
Press and Media
Social Networks
Catering
Sports

  • English

    Fluent

  • Turkish

    Native or bilingual

  • Arabic

    Basic

Remote only
Primarily works remotely

Experience

  • NEOMA Business School
    Head of Marketing Global EMBA & Executive Education
    June 2022 - Today (4 years)
    • Define and implement marketing strategies aligned with business objectives.
    • Build visibility for programs through multi-channel campaigns (digital, social media, events, advertising).
    • Create engaging and relevant content: brochures, videos, case studies, articles, newsletters…
    • Implement acquisition and retention strategies (social ads, relationship marketing, media partnerships).
    • Analyze campaign performance and optimize strategies for maximum impact.
    • Lead the launch of new programs in close collaboration with internal and external teams.
    Branding Webmarketing Strategy Marketing Communication Social Media
  • AB Tasty
    Communication - PR - Event Manager
    TECH
    December 2017 - Today (8 years and 6 months)
    Operational communication and influence/PR strategy

    - Define the communication plan and the necessary PR and social media strategy to optimize visibility, quality, and content
    - Identify/mobilize a network of influencers, media, and social media to build reputation
    - Respond to media requests
    - Coordinate agencies/media regarding our partnerships
    - Contact, follow up, and create meeting opportunities with the press/influencers to represent the company and maintain this network.
    - Contribute to the creation of press events or relay our events to the press

    Corporate Communication / Events

    - Conceive, build, write, reuse company articles/news
    - Enhance the company's image and promote our expertise
    - Design, write, and implement communication support content
    - Coordinate and implement AB Tasty's event communication plan

    Internal Communication

    - Promote and disseminate initiatives to employees
    - Involve employees in writing content about their expertise: articles, social media management (e.g., one week on Instagram)
    - Support for organizing internal events
    - Ensure the proper use of AB Tasty, its graphic charter, and messages
    - Manage the press review and the company's press kit
  • Lagardère Sports - Lagardère Plus
    Communication Officer
    SPORTS
    March 2016 - December 2017 (1 year and 9 months)
    Events / Operational / PR
    - Research and contact influencer networks to build and amplify our brands' image
    - Support our brands in PR: organize events from A to Z: strategies / invitations / logistics...
    - Represent the company and maintain a network of journalists in print and media (radio, television, web).
    - Organize events allowing interaction between the public or journalists and the company (business trips, company visits, conventions, and conferences…).
    - Develop key partnerships with institutions and/or major brands to promote the company's interests (sponsorship, co-branding…).
    - Participate in significant events in the company's field of activity or sector (trade shows, fairs…).
    - Write articles, press releases, press kits to be sent to journalists.
    - Manage the press review and the company's press kit

    Corporate Communication
    - Segment target audiences (institutional, consumers…) and define the message to convey to each (images, visuals, texts…).
    - Design, write, and implement communication support content (press releases, media meetings, interviews, presentations, newsletters, social media)
    - Participate in the design, and even supervise the creation and updating of the website(s), to promote the company on the web.
    - Develop brief sheets/profiles

    Internal Communication
    - Develop close contacts, internally, with the company's functional departments and, externally, with the media and press.
    - Write internal mailings
    - Organize events: seminars / employee photo shoots
Check out Yasemin's experience

Recommendations

FU
Coraline Mas-PrévostCM
FU
Former user and 2 other people have recommended Yasemin

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Education

  • DUT BUSINESS AND ADMINISTRATION MANAGEMENT
    IUT DE BOBIGNY
    2008
    Option Petites et Moyennes Organisations Mémoire sur la Délocalisation dans les grandes structures financières
  • PROFESSIONAL DEGREE IN INSTITUTIONAL AND CORPORATE COMMUNICATION
    UNIVERSITÉ D'EVRY VAL D'ESSONNE
    2009
    Projet annuel : Mise en place de la stratégie de communication du voyagiste NORD ESPACES (http://www.nord-espaces.com/) Mémoire sur la conduite du changement
Check out Yasemin's education

Skill set

Digital Communication
Press Release
Project Management
Communication Strategy
Marketing

Categories