Freelancer profile translated to English.

Description

Portfolio: yaramehdi.myportfolio.com

Hello! I'm Yara, an Art Director & Design Manager with 7 years of experience between Paris, Dubai, and the Middle East.

I help brands, startups, and companies create strong visual identities and high-impact materials, combining strategic vision with creative execution.

My approach goes beyond aesthetic design: I create visual experiences designed to serve clear business objectives, visibility, engagement, and conversion.

🌟 Visual Identity: Logo and brand identity creation.

🎨 Print Materials: Flyers, posters, brochures, business cards, etc.

📸 Photoshoots: Art direction for captivating imagery.

🎥 Videos: Creation of impactful visuals.

💻 Websites: Website and mobile design.

👩‍🎨 Creative Collaboration: Dynamic work with creative professionals.

Make your project an exceptional visual reality. Contact me to discuss! 📧🤝

Languages

Arabic
Native or bilingual
English
Native or bilingual
French
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Albaddad Holding
Design Manager
CIVIL ENGINEERING
July 2025 - May 2026 (10 months)
Paris, France
Designed brand identities and developed comprehensive brand systems to establish consistent visual languages.
Created visual materials and design executions for digital, print, and corporate platforms.

Actively contributed to website redesigns with a focus on UX, visual hierarchy, and multilingual design systems.

Developed visual concepts by translating strategy into strong creative outputs.

Structured and led the Holding's design function, defining visual standards and creative direction across various entities.

Directed the art direction and execution of several major events and experiential activations in the GCC and internationally, transforming brand strategy into immersive and narrative experiences.

Managed and mentored a multidisciplinary design team to ensure high quality and consistency in deliverables.

Collaborated closely with marketing teams and stakeholders to align creative execution with campaign objectives and brand positioning.
Visual Identity Events Web Design Visual Identity Art Direction
BNPP
Art Director
BANKING AND INSURANCE
February 2024 - May 2025 (1 year and 3 months)
Paris, France
Led the visual direction for ESG, CSR, and corporate communications in alignment with BNP Paribas' global guidelines.

Translated complex topics related to finance, CSR, and sustainability into clear and engaging visual narratives.

Collaborated with Marketing, HR, CSR, and Communication teams to develop consistent, high-quality creative materials.

Provided art direction for corporate reports, sales presentations, and executive materials for top management.

Supervised and guided design work to ensure visual consistency, clarity, and brand standard compliance.

Improved process efficiency by implementing templates and visual standards across departments.
Web Design Mobile Application Art Direction Visual Identity
CME offshore
Senior Art Director
TECH
December 2021 - July 2025 (3 years and 6 months)
Beyrouth, Lebanon
Definition of the overall artistic vision and creative direction.

Development and maintenance of brand identity across all platforms.

Conceptualization and execution of strong visual strategies.

Supervision and approval of design, photography, and deliverables.

Collaboration with internal teams and clients.

Direction of photoshoots and visual productions.

Presentation of creative concepts to clients and stakeholders.
Art Direction Graphic Design Visual Identity Branding & Identity Motion Graphics