Freelancer profile translated to English.
Back to original languageAbout Yanni
🎯 About Me
Digital marketing expert specializing in traffic acquisition 🚀 and conversion rate optimization (CRO) 📈, I transform digital strategies into concrete results. Through a data-driven 📊 and results-oriented approach, I have generated significant revenue growth 💰 and customer engagement 🤝 for my previous employers.
💡 What I bring:
- Website creation and social media management as core services.
- Implementation of innovative strategies to optimize the customer journey and maximize conversions.
- Increased performance and return on investment (ROI), ensuring concrete and measurable results.Innovative Strategies: Implementation of creative and data-driven solutions to optimize the customer journey and maximize conversions.
- Performance Improvement: Increased conversion rates by 23.7% and reduced acquisition costs while improving lead quality.
- Return on Investment (ROI): Ensuring every click 🖱️ turns into a sales opportunity 💼, contributing to the long-term profitability of businesses.
🚀 My successes:
- Increased qualified traffic: +34.5% qualified web traffic at Douglas Elliman Real Estate.
- Campaign optimization: 19.7% reduction in cost per click (CPC) while maintaining high-quality leads.
- Improved engagement: +28.9% improvement in overall site engagement.
🌟 Why work with me?
My experience allows me to adapt quickly to the specific needs of each company, whether SMEs or large corporations, by offering tailor-made solutions to attract and retain customers. I am ready to take on new challenges and help your business achieve its growth objectives.
🌐 My website:
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MaltConversion Rate Optimization (CRO) ConsultantJanuary 2020 - Today (6 years and 5 months)Lyon, France- Increased conversion rates by 23.7% through A/B testing and continuous optimization of landing pages, forms, and calls-to-action, directly improving client profitability. (See Portfolio)- Improved user experience through data-driven UX enhancements, resulting in a 16.8% increase in session duration and a 12.5% reduction in bounce rate.
- See TikTok Ads Dashboard: TikTok Ads Performance
- See TikTok Ads CTR (4.53%): TikTok Ads CTR
- Developed and implemented CRO (Conversion Rate Optimization) strategies for multiple client projects, leading to incremental improvements that resulted in a 21.4% increase in lead generation. - Douglas Elliman Real EstateTraffic Acquisition SpecialistFebruary 2023 - December 2023 (10 months)United States- Developed and implemented comprehensive traffic acquisition strategies, resulting in a 34.5% increase in qualified web traffic and a 28.9% improvement in overall site engagement.- Optimized paid search campaigns on Google Ads and Bing Ads, with a 19.7% reduction in cost per click (CPC) while maintaining high lead quality.- Collaborated with the SEO team to improve organic search rankings, leading to a 22.3% increase in organic traffic and a 15.6% rise in lead conversions.- Managed social media advertising campaigns, contributing to a 26.4% increase in click-through rates (CTR) and enhanced brand visibility in key markets.- Analyzed and reported on campaign performance, using data-driven insights to refine strategies, with a 17.8% decrease in bounce rates and a 12.9% increase in conversion rates.
- Publicis GroupeDigital Marketing ExecutiveJuly 2021 - February 2023 (1 year and 7 months)Lille, France- Led digital transformation by developing and executing a comprehensive social media strategy, increasing organic website traffic by 60% in one year, positioning the company as a digital leader.- Orchestrated high-impact advertising campaigns with a strategic focus on customer acquisition, managing an annual budget of €25,000, which generated over 500 qualified leads, significantly strengthening the sales pipeline.- Enhanced SEO performance using advanced tools such as SEMrush and SimilarWeb, resulting in a substantial improvement in organic search rankings and overall online visibility.- Drove social media growth by implementing innovative content strategies, leading to a 75% increase in followers and a 50% rise in engagement across LinkedIn, Instagram, and Facebook.- Optimized return on investment (ROI) through meticulous analysis of campaign performance, ensuring efficient resource allocation and maximizing profitability.
Reviews
Recommendations
LA
+6
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Education
- Master Degree in Digital MediaUniversity of Hull2023Master's degree, Digital marketing
- Bachelor of Commerce - BCom, Business ManagementFederation for EDucation in Europe2021Bachelor of Commerce - BCom, Business Management