About Xinwen
Spanish
Native or bilingual
English
Fluent
Chinese
Native or bilingual
French
Conversational
Experience
- PICO (Grupo ByteDance)PROJECT MANAGER – CONTENT & IT SERVICES PURCHASINGTECHSeptember 2022 - August 2024 (1 year and 11 months)Responsible for the acquisition of content and IT services through strategic partnership projects. Complete management of the agreement lifecycle: market analysis, partner identification and selection, contractual negotiation, and execution coordination. Direct support to management in defining partnership strategies for product launches and expansion into new international markets.Key achievements:- Development of 10+ global content and IT services acquisition agreements with key players such as Orange and Intel.- Execution of strategic projects in Europe and the United States, overseeing collaborations with FIFA and Calvin Harris.- Implementation of a global music licensing model, optimizing costs and generating savings of $750,000 USD.- Creation and deployment of 5+ cross-unit processes (including TikTok) to improve operational efficiency and ensure project success.
- SkeepersBUSINESS DEVELOPMENT MANAGERSOFTWARE PUBLISHINGSeptember 2021 - August 2022 (11 months)Responsible for creating and developing the client base in collaboration with the Sales Director for Europe. In charge of prospecting, qualifying, and generating new business opportunities in the UK, German, and Spanish markets.Key achievements:- Achieved a 60% conversion rate from meetings to opportunities, exceeding the team average and generating high-quality B2B opportunities with clients such as Zara, Stanley Black & Decker, and Philips.- Trained and mentored 2 new Business Development Managers in Spain, providing comprehensive instruction and practical guidance on sales pitches, objection handling, and lead generation.
- MercadonaPURCHASING MANAGER ASIAAGRICULTURENovember 2013 - July 2020 (6 years and 8 months)Responsible for establishing and managing direct purchasing operations in Asia for one of Spain's largest supermarket chains. Negotiation with high-level suppliers, coordination of new product development, and supervision of the international supply chain to ensure quality, service, cost efficiency, and profitability. Management of an annual budget exceeding 10 million euros and cross-functional leadership with R&D, quality, logistics, and operations teams.Key achievements:- Built direct sourcing operations in Asia from scratch, supporting the development of the international supply chain as the first employee in the region.- Developed and managed a portfolio of over 50 FMCG products (food, non-food, OEM, and packaging) by collaborating with more than 15 suppliers in China, Hong Kong, Japan, Thailand, and Spain. Expanded the supplier network in Asia to over 200 partners, supporting annual revenues exceeding 25 million euros.- Generated over 2 million euros in savings through strategic sourcing initiatives and optimization of supply chain specifications and processes.- Managed and mentored 3 junior buyers in China and Vietnam, providing training, development plans, and comprehensive performance supervision.
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