Freelancer profile translated to English.
Back to original languageAbout William
Global designer, creative and idea generator, I have developed a vision and a real sense of analysis, which allow me to approach each project as a unique adventure.
What fascinates me in my profession as a designer is to dive into new universes, to sharpen my curiosity and to bring a new and authentic perspective.
I attach particular importance to understanding the identity of each brand or client.
My approach is based on a fine understanding of needs and meticulous attention to detail, to design creations that carry meaning, capable of telling a memorable and legitimate story.
I am looking for collaborations based on exchange and trust, alongside people seeking an engaged creative profile.
Each project is a tailor-made challenge for me, where I strive to exceed expectations
My Mission:Transform your ambitions into unique and memorable products that embody your vision and strengthen your success through a structured creative process:
-Multidisciplinary Expertise:
Product design, art direction, visual identity, branding, graphic design, watchmaking, jewelry, illustration, packaging.
-Human and Collaborative Exchange:
Open dialogue to understand your needs and co-build projects aligned with your vision.
-Strategic Support:
Analysis of your design DNA, benchmarking, and optimal positioning against the competition.
-Structured Creative Process:
. Research and sketches to explore various creative avenues and refine the choice that meets your expectations.
. Development of identifiable and adaptable "signature" elements to strengthen your brand identity.
. Coordination with partners to cover all stages, from idea to industrialization.
-Coherence and Storytelling:
Harmonization of your brand image and creation of engaging narratives to maximize emotional and aesthetic impact.
German
Conversational
Italian
Conversational
English
Fluent
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Paris (up to 20km), Lyon (up to 50km), Nice (up to 50km)
Experience
- Maison Boanton HorlogerieArtistic DirectorLUXURY GOODSJune 2021 - Today (5 years)Paris, FranceBrand Creation and Development ManagerSupporting the founder in the conception and definition of the brand's DNA.Complete creation of the watch range, from idea to realization.Development of an innovative and differentiating concept in the market.Monitoring industrial product development to ensure quality and timely delivery.Strategic brand development and management of its positioning.
- ATELIER WRArtistic Director, DesignerLUXURY GOODSJuly 2018 - Today (7 years and 11 months)Marseille, FranceL'Atelier WR, led by designer William Rigoulet, is a creative studio based in Marseille, specializing in global design, art direction, and high-end product creation. With over 11 years of experience in the luxury, fashion, and accessories sectors, the studio offers a tailor-made approach, combining creativity, functionality, and strong identity.1. Product and Packaging DesignL'Atelier WR designs innovative and aesthetic products, adapted to market demands. This includes the creation of furniture, industrial products, art crafts, and luxury goods. The studio emphasizes relevance and fidelity to the desired market positioning.2. Art Direction and Visual IdentityThe studio develops coherent and personalized visual universes, strengthening brand image: posters, communication visuals, and illustrations for all business sectors.My goal: enhance your image through the creation of impactful, coherent products and visuals tailored to your needs.3. Watchmaking and Jewelry DesignWith 15 years of expertise in the creation of luxury watches and watchmaking products, the studio offers services ranging from the first sketch to the final product. The studio has worked on exceptional objects, jewelry pieces, and sculptures, collaborating with prestigious brands such as Cartier.4. Leather Goods and Fashion AccessoriesThe studio offers art direction and design services for leather goods and fashion accessories, including the creation of bags and other accessories in collaboration with luxury sector brands. This includes hand sketches, technical drawings, and realistic renderings.5. Posters and IllustrationsL'Atelier WR creates illustrations, posters, and graphic visuals for various types of events or communication materials, whether digital or printed.Atelier WR
- CartierDesign Studio ManagerLUXURY GOODSJanuary 2009 - May 2018 (9 years and 4 months)Paris, FranceHead of the watchmaking design studio in ParisIn charge of a team of 4 designers- Expertise in the entire Design Process, from initial creative concept to product launch- Coordination and monitoring of projects for the entire Paris design studio team- Definition of design concepts and artistic directions- Definition of collection plans, specifications in collaboration with international marketing teamsDesigned some of the new iconic CARTIER timepieces like,Calibre de Cartier, Calibre Diver, Tank Anglaise, Tank MCDélice, Hypnose, and many fine jewellery andsmall complication watches.
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Education
- Master's degree in Industrial DesignStrate Ecole de design2006