Freelancer profile translated to English.
Back to original languageAbout Wassana
Hello 👋
With several years of experience in web analytics and tracking within the media and insurance sectors, I offer my services to create and/or optimize the collection and exploitation of your web and app data.
My goal is to provide recommendations to improve your key KPIs 📈
My favorite tools ✨:
- Piano Analytics and Google Analytics for data analysis
- Looker Studio for data visualization
- Commanders Act (Tag Commander) and Google Tag Manager for tag implementation (tracking)
- Kameleoon for A/B testing
- Trust Commander and Cookiebot for CMP
- Clarity and ContentSquare for CRO
My offers 🎨:
- Creation of tagging plans (web and app)
- Implementation of Piano Analytics tracking
- Implementation of client-side and server-side advertising tags (Meta, Facebook CAPI, Google, Bing, Kwanko, Criteo)
- Implementation of Clarity and Contentsquare
- GDPR compliance (consent mode)
- Creation of custom Piano Analytics reports
- Creation of Looker Studio dashboards
- Recommendations for optimizing landing pages / funnels through data analysis
- Training on Piano Analytics and Commanders Act (Tag Commander) tools
Feel free to contact me, I am available to chat!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- LCLWeb Analyst ConsultantBANKING AND INSURANCENovember 2025 - Today (7 months)- Creation of tagging plans (web and app)- Piano Analytics Reporting- Migration from Smart tag to SDK- Server-side via Commanders Act- GDPR Regulations
- MeilleurTauxSenior Web AnalystBANKING AND INSURANCEMarch 2023 - June 2025 (2 years and 3 months)- Implementation of advertising and statistical tags (Commanders Act)- Google Consent Mode & Google Enhanced conversions- Microsoft Consent Mode- Statistical analysis (Piano Analytics & Looker Studio)- Writing of tagging plans (Web + App)- A/B Testing (Kameleoon)- Management of the CMP (Trust Commander) related to GDPR regulations- Server-side: Facebook CAPI, Kwanko
- LE FIGAROAnalytics Project ManagerENTERTAINMENT AND LEISUREMarch 2022 - March 2023 (1 year)- Implementation of advertising and statistical tags (Google Tag Manager)- Statistical analysis (Google Analytics)- Writing of tagging plans (Web + App)- A/B Testing (Optimize)- Migration to GA4- GA4 Proxyfication
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor's Degree in Communication and EnglishUniversité Montaigne2014
- Master 1 in Media, Information, and CommunicationInstitut Français de Presse (Université Panthéon Assas)2015