About Vitor
Portuguese
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Vitor RamosSenior Brand StrategistAugust 2020 - Today (5 years and 10 months)BrazilCurrently, I collaborate with companies and agencies (both ATL and BTL) of various sizes on national and international projects. My expertise lies in brand positioning strategy, strategic communication planning, project management, consumer insights and trend analysis, and digital media strategy. I have contributed as a strategic planner and brand strategist to projects for renowned agencies like GUT, Samba, Fibra, Mutant, and Ogilvy, as well as leading companies such as Nestlé, L'Oréal, Coca Cola, Tramontina, and C6 Bank.
- Ecco AgencyStrategic Brand ManagerMay 2019 - August 2020 (1 year and 3 months)São Paulo, State of São Paulo, Brazil• Developed and presented projects, conducted research and development of new products, and managed brandinitiatives.• Managed a team of 8 creative professionals, overseeing the entire creative process.• Collaborated with the sales team to create product strategies.• Developed and executed events for the food & beverage, consumer goods, and pharmaceutical industries.• Interacted with both the agency team and clients to ensure project alignment and satisfaction.
- Canon LatamStrategic Brand ManagerDIGITAL AND ITMarch 2018 - April 2019 (1 year and 1 month)São Paulo, Brazil• Developed and executed the Canon Club membership program (B2B).• Developed and presented market strategies to the japanese executive directors of Brazil and the United States,ensuring alignment with organizational goals and regional market demands.• Analyzed trade marketing data to drive strategic decisions.• Conducted research and coordinated the development of new metrics.
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Education
- Marketing & AdvertisingUNIVERSIDADE PRESBITERIANA MACKENZIE2015Bachelor
- Trend ForecastingFundação Armando Alvares Penteado2022University Extension Course