Description

I help luxury Maisons and premium brands turn AI and emerging technologies into tangible brand value.

From 2023 to 2025, I advised Louis Vuitton on its AI and Web3 strategy: brand visibility across LLM ecosystems (ChatGPT, Claude, Gemini, Perplexity), the business impact of multi-agent AI systems on future digital operating models, the VIA program (NFT-based membership for 200 VVIP clients), and Digital Product Passport initiatives. Before that, I designed Pernod Ricard's product innovation framework, and spent five years out of Dubai advising private banks, family offices and real estate leaders across the Middle East (FAB, SNB, Emaar, Starling Bank).

My clients bring me in when the topic is new, sensitive, and requires both sharp strategic thinking and a deep understanding of the technology. I work primarily with executive committees, Heads of Digital and Innovation, and ambitious founders.

Areas of focus: generative and agentic AI applied to luxury, VIP client experience, brand visibility in LLM ecosystems, Web3 strategies for luxury Maisons, and post-AI digital operating models.

Based in Paris, working in French and English, with strong exposure across Europe and the Middle East.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

LOUIS VUITTON
Digital & Innovation Advisor (web3, AI...)
LUXURY GOODS
October 2023 - December 2025 (2 years and 2 months)
Paris, France
AI & digital channels (with the Head of Digital):
• Accelerated translation and copy production for product description and storytelling across digital channels
Strengthened brand visibility and referencing across major LLM ecosystems - ChatGPT, Claude, Gemini, Perplexity (GEO / Generative Engine Optimization)
• Anticipated the business impact of multi-agent AI systems on future digital operating models

Web3 strategy (with the Head of Innovation):
• Led the VIA program strategy - NFT-based membership for 200 VVIP clients granting access to exclusive products, network, and experiences
• Implemented Digital Product Passport initiatives across selected product lines, in coordination with retail, legal and communication departments
Web3 Agent IA Stratégie d'entreprise Luxe Business model
PERNOD RICARD
Digital & Innovation Advisor
WINE AND SPIRITS
April 2023 - September 2023 (5 months)
Paris, France
Designed and implemented the innovation assessment framework to prioritize new product investments
• Defined evaluation criteria based on strategic fit and commercial potential.
• Established governance processes to align with country-level revenue objectives.
• Structured innovation pipelines to improve portfolio visibility and resource allocation.
• Facilitated cross-functional alignment across to accelerate decision cycles.
Stratégie d'entreprise Business model Innovation Management Gestion de projet
PWC
Senior Manager Financial Services
BANKING AND INSURANCE
April 2018 - October 2021 (3 years and 6 months)
Dubai - United Arab Emirates
Senior Manager in Financial Services Digital practice, advising the largest banks in the Gulf region (UAE, Saudi Arabia) on digital transformation, operating model design, and innovation.

FIRST ABU DHABI BANK (FAB) & STARLING BANK
Defined the target operating model for a new digital bank across the Middle East.
Designed core operating model components covering governance, customer journeys, and in-app features.
Aligned business, technology, and regulatory requirements across stakeholders.
Supported strategic decision-making for market launch and scalability across four countries.

SAUDI NATIONAL BANK (SNB ex NCB)
Improved credit processes, reducing approval times by 35%.
Mapped and redesigned end-to-end credit workflows to remove operational bottlenecks.
Introduced process governance and performance tracking to improve decision speed.
Enabled faster client onboarding (KYC) and improved operational efficiency.

COMMERCIAL BANK OF DUBAI (CBD)
Automated CRM processes, reducing manual sales effort by 50%.
Identified automation opportunities across sales and relationship management activities.
Implemented internal sales mobile-app to streamline lead and client management.
Increased sales productivity through reduced manual workload.

FIRST ABU DHABI BANK (FAB)
Led Private Banking client communications during the merger of FGB and NBAD, the two largest banks in the Emirate.
Defined communication strategy to ensure client clarity and confidence throughout transition.
Coordinate cross-functional stakeholders to deliver consistent messaging.
Supported retention and continuity across high-value client segments.
Business model Transformation digitale Optimisation des processus Stratégie de communication