Freelancer profile translated to English.

Description

With over 15 years of experience in FMCG (Retail & D2C), I combine in-depth expertise in Category Management and Market Research with strategic thinking.

Most recently, at Oatly, I led Business Insights & Category Management for DACH & Poland, providing the entire team with analyses on brand development and potential, developing category strategies, and translating complex data into concrete growth impulses.

My background ranges from data-based consulting for global brands like Mars and Nestlé to building and scaling D2C beauty brands and innovation pipelines in dynamic startup environments.

What sets me apart: I don't just analyze data, I connect it. I bring together retail, consumer, brand, and trend insights (e.g., from Nielsen, GfK, YouGov) into clear, actionable strategies.

I manage projects end-to-end: from research and strategy to compelling selling stories.

I work reliably, structured, and quickly, with analytical depth and strategic clarity.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 20km)

Selbständig als Freelancerin
Freelancer for FMCG Companies
February 2026 - Today (4 months)
I support FMCG companies (focus on Food) in the areas of Category Management, Market Research & Consumer Insights.
FMCG Category Management Consumer Insights Market Research Business Insights
Haus of Insight
Coaching & Mentoring
April 2025 - Today (1 year and 2 months)
Berlin, Germany
As a systemic business and personal coach, I help people reorient themselves professionally through job coaching and startup consulting.
Coaching Startup Consulting Business Coaching Systemic Coaching Business Plan Development
Oatly
Head of Business Insights DACH & Poland
AGRICULTURE
January 2023 - March 2025 (2 years and 2 months)
Berlin, Germany
Leading the Business Insights team for DACH & Poland
Strategic market research and competitive analysis to identify trends and growth opportunities
Analysis of retail and consumer data and derivation of strategic recommendations (NIQ, GfK / YouGov)
Development of Category Management, including potential and assortment analyses
Conducting consumer studies, ad-hoc analyses, and brand health tracking
Budget responsibility and stakeholder management with internal and external partners
International collaboration with global teams (EMEA & US)
Category Management Consumer Insights Market Research Leadership Retail