Freelancer profile translated to English.
Back to original languageAbout Victor
E-commerce & Acquisition Consultant
Outsourced E-commerce Manager
I support e-commerce brands as an outsourced acquisition/e-commerce manager, with an approach focused on revenue, profitability, and growth structuring.
I act as a true internal relay, capable of managing acquisition, optimizing the e-commerce site, and coordinating agencies and partners, with a clear objective: to develop sustainable and measurable growth.
My role in e-commerce
- Global management of e-commerce performance (traffic, conversion, revenue)
- Optimization of the customer journey and user experience
- Enhancing product pages and managing commercial highlights
- Structuring e-commerce priorities in line with business objectives
- Coordination of web, media, and creative agencies
Acquisition & digital advertising
- Definition and management of acquisition strategies (SEA, SEO, affiliation)
- Management and arbitration of significant media budgets
- Internationalization of campaigns (by country/market)
- Supervision of Google Ads & Shopping campaigns
Data & performance management
- KPI management: Revenue, ROAS, margin, customer acquisition
- Implementation of Looker Studio dashboards
- Performance tracking by channel, product, and country
- Advanced measurement projects: geolift, MMM, product scoring
- Actionable recommendations focused on business impact
I primarily intervene for:
- Structuring or taking over an acquisition/e-commerce department
- Scaling an existing e-commerce business
- Taking over the governance of acquisition and the website
- Providing an external senior perspective, focused on decision-making and results
I work with a very operational, pragmatic, and ROI-oriented approach, integrating with teams as an outsourced e-commerce manager, with a high level of demand for performance.
📩 Let's discuss your e-commerce challenges and growth objectives.
French
Native or bilingual
English
Conversational
Can work on-site
Le Mans (up to 50km), Tours (up to 50km), Rennes (up to 50km), Paris (up to 50km), Nantes (up to 50km)
Experience
- YVES ROCHERHead of SearchE-COMMERCESeptember 2024 - Today (1 year and 9 months)
Management of the search / traffic department:
- Management of the SEA strategy:
ROAS improvementPerformance tracking (Revenue & Acquisition)SEA project management- Management of the affiliation strategy:
Performance tracking and optimizationCampaign / operation tracking - Agence InconnuManagerDIGITAL AND ITJanuary 2022 - Today (4 years and 5 months)Le Mans, FranceI support my clients with their traffic acquisition and business generation challenges through the web.
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Education
- Digital Marketing Project ManagerEKOD2021Plan média Stratégie de marketing digital SEO SEA Social Ads Tracking