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Véronique BastouillVB

Véronique Bastouill

User Researcher, Product Architect

€1,000/day
9 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Véronique

Flying VP Product

*"Swiss Army knife"*

Expert in product strategy and User Research

I help my clients evaluate their software by conducting "user research" audits, identifying problems, and providing solutions: *ad hoc* "revamping", deeper refactoring, improvement of the production process.

I can be part of the product team (as an "impact player" or manager), act as an external consultant producing recommendations, or be positioned as a coach for your teams.

I work in any environment (B2B, B2C, B2E — Business 2 Employee), industry, device (desktop or mobile), and company size (from pre-funding startups to large corporations).

I am looking for collaborations where I can have a strong and rapid impact.

My profile
"Problem solver", analytical, structured. Uncertainty management. "Risk" approach to business issues. "Self starter", persistent. Strategic vision but also "doer". Ability to think "out of the box" and creativity, but also pragmatism. Great ability to assimilate new contexts. "Attention to detail". Visual sensibility.

My experience
Appetite for demanding and stimulating high-tech professional environments (10 years of experience in equity derivatives trading rooms, BNP Paribas)
Strong multicultural experience: project management across 3 continents, sales, training. Five working languages.
7 years of experience in numerous Parisian startups -- notably: Stootie, Mindsay, Captain Contrat, TacoTax.
Basic education: scientific (ENS Ulm, physics and biology), business (HEC Entrepreneurs), and design management (MBA in progress at Strate)

Notable strengths
- Complex products (data-rich, complex business processes)
- Bug tracking through the capture and elucidation of "weak signals"
- "Copywriting"/writing (journalistic experience in particular)
- Processes, tools, change management
  • Portuguese

    Native or bilingual

  • Spanish

    Fluent

  • German

    Fluent

  • Greek

    Conversational

  • Italian

    Basic

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km), Toulouse (up to km), Bordeaux (up to km)

Experience

  • VP Product profil "couteau suisse" -- Experte stratégie produit, audit et user research
    Impact player, Manager, Consultant, Coach (Freelance)
    SOFTWARE PUBLISHING
    July 2012 - Today (13 years and 11 months)
    Some clients

    2021
    Dolead (Adtech / Martech: on-demand lead generation)
    Innovative Real Estate (confidential)
    Alliance Économie (real estate economy)

    2020
    Testapic (remote and unmoderated user testing)

    2019
    Dataiku (collaborative machine learning platform for corporations)
    Fintech Startup (confidential)
    2018
    MindSay (SaaS platform for building chatbots)
    Newmanity (messaging and collaboration platform)
    ReportHair (hairdresser at home service)
    2017
    Stootie (marketplace for services between individuals)
    Quelle Energie (intermediation activity for Energy Saving Certificates)
    2016
    Tacotax (tax optimization service)
    Voyons-Nous (dating site)
    2015
    Captain Contrat (LegalTech)
    2014 and before
    Decyben (high tech / market finance / data)
    Swelen (online advertising)
    Profideo (developer of commercial or marketing intelligence software for bancassurance)

    The product "value chain" I can cover
    - Articulation with the market and strategic vision
    - Capturing user needs -- even latent ones
    - Collecting and prioritizing relevant feedback and data, navigating through a complex organization
    - Developing a product vision that generates buy-in
    - Rigor and completeness in specifications
    - Integration into or management of the "delivery" process (as PO if Agile environment)
    - Availability, interpersonal skills, and responsiveness during the actual development phase
    - Stepping back to confront reality after release
    - Integration of new learnings and adjustments
  • BNPPARIBAS CIB
    Product Manager and UX Manager
    BANKING AND INSURANCE
    January 2008 - March 2018 (10 years and 3 months)
    Internal sales to the "Front Office" of the equity derivatives trading room of the intelligence produced by the R&D team (quantitative research).
    Transition from an elitist distribution to a "mass market" reach within the Front Office and beyond (back, middle, IT, functions) by implementing "user friendly" interfaces. Introduction of a user-centered design process that was a complete break from a very complex and demanding environment.
  • TCA (agence de presse)
    Freelance Journalist
    PRESS AND MEDIA
    September 2006 - October 2007 (1 year and 2 months)
    Freelance journalist for professional and technical press (monthlies and weeklies in the fields of IT, construction, trade press...)

Reviews

5.0

Out of 6 ratings

StephaneS

Stephane

Newmanity NEXTW

Reviewed on 5/18/2018

I won't say all the good things I think of Véronique, otherwise she'll be too booked on assignments and we won't be able to work with her anymore!!
L

Laszlo

Zeloce

Reviewed on 10/12/2016

Excellent, Véronique provided great help in achieving the visuals and the quality of the service - it's a real added value worth its weight in gold.

Recommendations

CB
Aldric EmiéAE
Charles Baron and 1 other person have recommended Véronique

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Education

  • DEA in Physics and Biology
    Ecole Normale Supérieure (Paris)
    2002
  • Specialized Master's in "Entrepreneurs"
    HEC Entrepreneurs
    2003

Certifications

Skill set

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