Freelancer profile translated to English.

Description

I build social media channels from scratch – strategically, hands-on, and measurably.

I am a social media strategist and interim marketing lead with over 15 years of experience, including more than 8 years building brand channels for founders, luxury brands, and fast-growing companies in the DACH region and internationally. Founder of VStudio (vstudio.one).

What sets me apart: I don't separate strategy and execution. I develop the channel strategy, shoot and edit videos, design thumbnails and Canva brand kits, manage the community, run Meta and Google ads – and optimize based on real data. All from a single source.

For Fahrengold, social media under my leadership became the company's most important lead channel. One campaign achieved an ROAS of ~9x (€13,000 revenue on €1,450 ad spend). For Drivers Hall, Med-Plast, and Piohní Matcha, I was fully responsible for strategy, branding, setup, and execution.

My background at Monitor Deloitte and Deloitte Digital brings strategic depth: go-to-market planning, competitive analysis, executive communications, and interim marketing leadership – including for global corporations like GSK, BMW, and Lufthansa Group.

Core Services: Social Media Strategy · Content Creation & Video · Meta Ads / Google Ads / Pinterest Ads · Brand Design & Canva Brand Kits · YouTube SEO/AIO · Community Management · Influencer & Collab Planning · Performance Reporting · Interim CMO/Marketing Lead

Languages

German
Native or bilingual
English
Native or bilingual
Dutch
Basic
French
Basic

Workplace preferences

Can work on-site

München (up to 50km)

VStudio (www.vstudio.one)
Founder & Social Media Strategist / Creator
DIGITAL AND IT
January 2020 - Today (6 years and 5 months)
Munich, Germany
• Social media practice building brand channels from zero for founders, luxury brands, and fast-growing companies across DACH and internationally. Services span the full stack: channel strategy, brand book development, visual identity, Canva brand kits, video production and editing, Reels and TikTok content, thumbnail engineering, YouTube SEO/AIO, Meta Ads, Google Ads, Pinterest Ads, community management, influencer and collaboration planning, and performance reporting.
• Selected clients: Fahrengold, Drivers Hall, Med-Plast, Piohní Matcha, Beyond Global, Schreiber Plastic Surgery.
Social Media Strategy Social Media Design Marketing Strategy Digital Marketing Marketing Analytics
VS Consulting
Founder & Independent Consultant
E-COMMERCE
January 2019 - Today (7 years and 5 months)
Germany
• • Led the transformation of the marketing function for Mafi Trepel, a global logistics and transport manufacturer, acting as senior partner to commercial stakeholders including the CMO; developed the annual plan, secured a doubled budget, and implemented revenue-driving campaigns and commercial marketing initiatives in coordination.
• • Designed and directed a national go-to-market marketing strategy for a new therapy launch at GSK; managed content and channel execution across SEA, SEO, website, social media, native ads, print, radio, PR, and events in close collaboration with agencies and internal stakeholders; output was cited by the Country CEO as a lighthouse project of speed and agility.
Change and Transformation Management Omnichannel Marketing Marketing Strategy Performance Marketing Team Leadership
Direct-To-Consumer Startup
Interim Chief Marketing Officer (CMO)
January 2019 - November 2019 (10 months)
Berlin, Germany
• Led digital marketing and analytics for an AI-based skincare brand, including influencer strategy, PR and press releases, email marketing, website and product coordination, and customer-experience optimisation.
• Coordinated freelancers and cross-functional teams across marketing, product, IT, and operations, ensuring fast execution in a dynamic growth-stage environment.
CMO Digital Marketing Google Analytics Growth Strategy Team Management