Freelancer profile translated to English.
Back to original languageAbout Vanessa
🎯 Marketing & Branding | Fashion, Luxury, Art & Cinema
I am a marketing professional specializing in branding, social media content, and influencer campaigns. I support brands in their development through a creative, strategic, and results-oriented approach.
With proven expertise in the fashion, luxury, cinema, and art sectors, I have collaborated with prestigious brands to develop their image, strengthen their digital presence, and create impactful campaigns.
My strength: an artistic sensibility combined with a solid understanding of business challenges. Whether it's shaping a brand identity, producing powerful visual storytelling, or activating influence levers, I put my creativity at the service of your vision.
đź’¬ Do you have a creative project to showcase? Let's discuss it!
Italian
Native or bilingual
English
Fluent
Swedish
Native or bilingual
German
Fluent
French
Fluent
Remote only
Primarily works remotely
Experience
- BurberryMarketing Coordinator EuropeLUXURY GOODSSeptember 2023 - Today (2 years and 9 months)Paris, FranceMedia & Campaign Execution: Led media planning and execution across Europe, partnering with senior leadership and global teams to boost brand visibility. Analyzed market trends and competitor strategies to optimize spend. Fostered strong media agency and partner relationships.Event Strategy & Execution: Directed cross-functional teams on brand activations, retail events, and VIP experiences. Delivered 360° event plans to drive engagement and storytelling. Measured performance to refine strategy and manage costs.Wholesale Marketing: Launched strategic initiatives to elevate brand presence across wholesale accounts. Identified growth opportunities and ensured campaign alignment across internal and partner teams.Strategic Partnerships: Built impactful collaborations with third-party organizations and HNW networks to expand customer reach. Shaped partnership strategy with senior leadership to strengthen brand positioning.Leadership & Budgeting: Supervised Marketing Assistant and Interns to ensure smooth operations. Managed budgets, POs, payments, and financial reporting.
- VESTIAIRE COLLECTIVEJunior Marketing Manager Germany & AustriaE-COMMERCESeptember 2020 - February 2023 (2 years and 5 months)Paris, FranceTalent management:
- Built and executed a 360° influencer marketing strategy allocating a 7- digit budget at regional level to maximize press coverage, digital visibility & consumer engagement.
- Increased influencer performance KPIs by 20% YoY whilst improving cost efficiency and built a strong talent portfolio successfully implementing ongoing branding and commercial campaigns.
- Analysis & report building to Global Marketing & Branding team PR & Communications management:
- Organized events for press and editors, and coordinated interviews and articles with Top Tier magazines for consumer and corporate news such as Vogue, Glamour and Fashion United, tracking performance and KPIs. Project Management:
- Successfully coordinated strategic partnerships with Highsnobiety, Paco Rabanne, and Mytheresa.
- Galerie Eva Presenhuber,Gallery ManagerCULTUREJanuary 2019 - December 2019 (11 months)Zürich, Switzerland• Provided PA support to the Gallery Owner and Senior Directors including calendar maintenance, travel coordination and expenses• Acted as project manager on events for international art fairs, gallery openings and other major projects• Acted as point person for Senior Partner's artists, liaised with studios and all gallery departments• Produced weekly exhibition and international art fair reports for staff meetings• Provided onsite assistance for events including fairs, dinners and private views and coordinated venue holds• Compiled guest lists with sales team, developed and sent invitations and recorded RSVPs
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Education
- MSc in Fashion, Design & Luxury ManagementGrenoble Ecole de Management2022Grade: Grade: 1:1 - Graduated with DistinctionGrade: Grade: 1:1 - Graduated with Distinction - L’Oréal Luxe Live Business Case Conducted a fragrance market analysis, estimating and evaluating the performance of Armani My Way perfume. Retail Management | Digital Marketing | Luxury Sector Analysis | Branding | Supply Chain Management | Corporate Communications | Corporate Finance | Financial Accounting | International Trade | Customer Relations Management | Technology Innovation• L’Oréal Luxe Live Business Case Conducted a fragrance market analysis, estimating and evaluating the performance of Armani My Way perfume. • Retail Management | Digital Marketing | Luxury Sector Analysis | Branding | Supply Chain Management | Corporate Communications | Corporate Finance | Financial Accounting | International Trade | Customer Relations Management | Technology Innovation
- Bachelor of Arts - BA Communication & Media StudiesUniversity of Zürich2018• Major: Communication & Media Studies • Minor: Business Administration Bachelor Thesis: Jihadist Brides, Victims of the West. The Role of Women as suggested by Extremist Online Propaganda