Freelancer profile translated to English.
Back to original languageAbout Valentin
👋 Hello! Thank you for visiting my profile.
I have worked for 11 years in the Retail, Information Technology, and Consulting sectors, where I successively held the positions of Traffic Manager, then Growth Manager. In E-commerce and Lead Generation.
I have been self-employed for 6 years. Since then, I have had the opportunity to support numerous startups (My Jolie Candle, Be My Desk, Heuritech) as well as large companies (JouéClub, Suez, Manpower, Nespresso) on cross-functional digital projects.
I can assist you in these 4 areas:
► SEA, Google Ads (Search, P.Max/Shopping, Display, YouTube) and Microsoft Ads
• Creation or audit/takeover of Google Ads advertising accounts, with the aim of optimizing performance according to your objectives (conversion volumes, target profitability, brand awareness)
• 8 years of experience in managing advertising accounts
• Internal training
► Social Media Ads (Facebook Ads, Pinterest Ads, and TikTok Ads)
• Advertising account management
• Creative and structural optimization (A/B testing)
• Pixel installation/audit (client + server-side tracking)
• Internal training
► SEO / Natural Referencing:
• Audit of websites in the creation or redesign phase: semantic and backlinking audit, competitive analysis
• Definition of a complete semantic/backlinking SEO strategy and action plan
• SEO Analytics: performance analysis
► Webanalytics and tag management (Google Analytics, Google Tag Manager)
• Installation, configuration of on-site tracking
• Tag implementation
• Creation of dashboards to aid in the analysis of advertising or website performance
• Internal training
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 20km)
Experience
- Jouéclub !Paid Search Consultant (Google Ads, Microsoft), Analytics (GA4, GTM) | Focus: Retail, Web to StoreRETAIL (SMALL BUSINESS)July 2019 - Today (6 years and 11 months)Paris, France👉 Managing JouéClub's international Google Ads and Microsoft Ads (Bing) accounts for 5 years since 2019. Budgets > 2 Million €.➖ Annual contract renewal with JouéClub from 2020 to 2023 (ongoing).👉 KPIs achieved (excluding branding campaigns):• Annual revenue generated: +290% (Q4 2022 vs Q4 2019/2018)• Omnichannel annual ROAS (web sales + store sales): +330% (Q4 2022 vs Q4 2019/2018)• Other KPIs available upon request.• Cross-channel management of Google Ads campaigns and budgets, including year-end events (Black Week and Christmas): Search, Shopping (PLA/Showcase), Display, Discovery, Gmail, Local Campaigns (web to store) campaigns• Creation of Looker Studio performance monitoring dashboards and internal reports• Tag placement and variable implementation in Google Tag Manager for analysis, ad-centric conversion tracking, and/or custom audience creation
- KUBEPaid Search Consultant (Google Ads, Microsoft Ads), Social Ads (Meta, TikTok, Pinterest)CULTUREAugust 2020 - Today (5 years and 10 months)Paris, France👉 Managing Facebook Ads, Google Ads, Meta, TikTok, Pinterest, and Microsoft Ads accounts with a target performance objective (t-ROAS), starting from the second half of 2020.➖ Contract renewal with Kube from 2021 to 2023 (ongoing).• Creation of Facebook and Instagram paid content strategy: persona study and value propositions, creative A/B testing, immersive formats (Instant Experience, stop motion videos).• Management of Facebook Ads campaigns with conversion, catalog, and lead objectives, under t-CPA and t-ROAS constraints, including major annual seasons (Christmas, Valentine's Day, Mother's Day).• Onboarding of Kube's Google Ads account with a t-CPA objective: creation of Search campaigns and targeting structure, product feed setup/optimizations, Shopping network management (PLA, Showcase Shopping), creation of Display and YouTube campaigns.• Management of Kube's Criteo account (t-CPA management).• Deployment of a tagging plan via Google Tag Manager: Google dynamic retargeting, Facebook pixel configuration, and manual feed for retargeting.
- Be My DeskCo-Founder & Head of Growth Marketing (E-commerce + Lead Generation)RETAIL (SMALL BUSINESS)April 2017 - June 2020 (3 years and 3 months)Paris, FranceCo-creation of the Be My Desk brand and its website www.be-mydesk.com for selling furniture to startups and SMEs in France.👉 Results (first 2 years of operation):- Business: €4M in revenue generated in the first 2 years (including €3M in the second year)- Google Ads + Social Ads: continuously decreasing multi-channel transactional CPA (highly competitive office furniture market - over 10 Search Ads competitors, each with advertising budgets > €150K/year)- SEO: +550% Unique Visitors (non-branded queries) (comparison 2019 vs 2018) / Rank 1-2 for 30 queries (each >1500 searches/month)- Other KPIs available upon request👉 Management of the overall acquisition strategy (SEA/SEO, Shopping, Display, Social Ads, Email marketing, performance reporting):• Deployment of the marketplace marketing strategy: target profiling (pain points, decision-making process, lifetime value), revenue objective setting, media mix definition.• Management and optimization of Google Ads budgets and campaigns (Search, Shopping, Display), strongly conversion-oriented.• Creation and continuous optimization of Social Ads campaigns on Facebook, Instagram, and LinkedIn (B2B targets), including the creation of acquisition and post-purchase retargeting funnels.• Deployment of a global e-commerce SEO strategy, including: on-site content creation (optimization of category and product pages, creation of SEO Landing Pages, creation of blog articles for traffic generation, creation of a structured and optimized internal linking system), backlink acquisition from blogging partners.• On-site conversion analysis: identification of e-commerce and lead management KPIs, deployment/implementation of on-site tracking (via Google Tag Manager), creation of site-centric reports (Google Data Studio).
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Education
- Google Analytics TrainingRanking Metrics2015J'ai suivi en 2015 le programme de formation sur Google Analytics au sein de l'organisme de formation agréé par Google, Ranking Metrics. Cette certification vise à rassurer les entreprises et organisations sur ma capacité à les accompagner sur les enjeux de webanalyse propres à leurs sites web : - Comment appréhender le milieu de l'analyse sur le web : déterminer ses vrais objectifs et savoir les traduire en KPI clairs et mesurables ; - Comment déployer les traqueurs permettant une analyse plus précise et complète de leurs performances online ; - Comment lire, interpréter les données liées à l'utilisation de leur site web (site-centric) et des comportements de leurs différents profils de visiteur ; - Comment tirer pleinement parti de ces analyses, en prenant de bonnes décisions et en priorisant les améliorations à apporter à leur site web ou à leur méthode d'analyse.
- Master in Communication and Marketing for Companies and BrandsISCOM (Higher Institute of Communication)2014En plus de valoriser leurs produits et services, les marques doivent aussi établir une communication forte, à dimension humaine, sur leurs valeurs et leurs engagements : générer de l’adhésion avec leurs publics, développer une relation personnalisée faite de partage, confiance et d’engagement. De fait, les organisations privées comme publiques sont observées, analysées, décryptées, parfois adulées ou décriées. Dans ce contexte, créer une marque différente, imaginer une plateforme globale où tous les dispositifs (publicité, digital, événementiel, relations publiques, communication interne, médias, ...) s’intègrent et font sens est assurément un challenge captivant. • Le programme, généraliste, aborde toutes les facettes de la communication : média/hors-média, interne/externe, BtoB/BtoC, corporate/commerciale, publicité, relations publiques, événementielle…
Certifications
- Google Analytics 4: comprehensive proficiency certification in managing the Google Analytics 4 platformRanking Metrics (organization officially certified by Google)2021
- Comprehensive SEO Proficiency Certificate: SEMrush SEO Toolkit Exam + Technical SEO ExamSEMrush Academy2017