Description

I bring 12+ years of expertise in data, product, strategy and operations. I have built and led strong analytics organizations that have worked on high‑impact initiatives to drive topline growth, optimize operations and embed data‑driven decision‑making across the business.

At Ornikar, Deezer and Autobiz, I scaled Data & Analytics teams, supported a successful IPO and delivered sustainable growth and product engagement.

Key strengths: cross‑functional leadership, data‑driven growth strategies, performance management, end‑to‑end analytics at scale, corporate and growth strategy

Languages

English
Native or bilingual
German
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Digital Value
Freelance Strategy & Data
CONSULTING AND AUDITS
June 2025 - Today (1 year)
Paris, France
Currently working for Digital Value, a PE strategy consulting boutique
• Business plans and due diligences for PE funds
• Data-driven growth strategies and performance steering
• Definition of business models and monetization strategies
• Value creation plans
• Data organization, operations ans stack setup
Corporate strategy AI and Advanced Analytics Value Creation Due Diligence
Ornikar
VP Data & Analytics
EDUCATION AND E-LEARNING
February 2024 - December 2024 (10 months)
Paris, France
Reporting to the CEO and member of the Executive Committee, I’ve built and led a 20+ strong Data & Analytics organization spanning Business & Data Analysts, Analytics Engineers, Data Scientists to transform data into a strategic growth engine :

- Dynamic pricing & revenue management: deployed zip‑code–level pricing management that delivered a double‑digit increase in margin year‑over‑year
- Actionable segmentation & localized playbook: codified supply‑demand steering analytics and tools, enabling ops to balance penetration vs. profitability depending on local dynamics and stakes, and track performance in real time
- Acquisition & sales ROI optimization: designed incrementality models to reallocate marketing spend, improving channels ROI by 10%+
- Lifetime value steering: developed LTV models that inform product, pricing tiers and lifecycle campaigns, driving a 15% uplift in customer value
- Innovating with AI: launched LLM‑driven tools (chatbot for prospects; call‑analysis for sales coaching) to target a 50% reduction in support tickets and associated costs
Data science Operations Performance Marketing Product Analytics Business intelligence
Deezer
Director of Business Performance & Analytics
ENTERTAINMENT AND LEISURE
June 2020 - February 2024 (3 years and 8 months)
Deezer, Paris, France
Built and led a 15-strong BI & Analytics team partnering with marketing, partnerships, CRM, product, content, strategy and FP&A to optimize the P&L, improve efficiency, support the IPO and establish market-standard reporting. Our data-driven initiatives generated €50 M+ in incremental recurring revenue and delivered €30M+ in cost savings :
- Repricing: designed and executed dynamic price-increase strategies, driving a double-digit rise in ARPU across targeted markets.
- Freemium profitability overhaul: transformed the free tier with new ad-tech solutions, personalized ad pressure and strategic paywalls—unlocking label cost savings and boosting paid-plan conversion.
- LTV & retention steering: developed LTV models and a comprehensive engagement framework to refine product roadmaps, optimize CRM and reduce churn, elevating customer lifetime value
- Marketing ROI automation: built automated LTV/ROI dashboards to reallocate spend across channels - improving campaign efficiency by 20%+
- Data operations : launched a company‑wide data catalog, observability framework and GCP migration, boosting data reliability and speeding time‑to‑insight by 40%
Business intelligence Product Analytics Marketing Analytics Data visualisation Corporate strategy