Freelancer profile translated to English.

Description

Market Whisperer for Freshness, Leadership, and Store Success

As an experienced project manager and strategy consultant in retail, I combine 35 years of industry experience with a clear focus on the essentials. Whether as a self-service department store manager, regional manager, or interim responsible person – I steer demanding projects safely, purposefully, and with measurable added value to success.

My Approach:Think strategically, act pragmatically. I work with clear structures, agile methods, and consistent customer orientation – always with an eye on efficiency, effectiveness, and implementability. It is particularly important to me to empower teams to actively shape change processes and to sustainably anchor innovations in sales.

I am the Market Whisperer –Expert for Freshness, Leadership, and Store Success.

I analyze quickly, act decisively, and reliably bring projects on course, even in dynamic or challenging environments.

Duration of engagement: project-based, from 3 months to 8 months.

My Focus Areas:

Optimize freshness processes and goods flows
Strengthen managers and develop teams
Reduce write-offs, increase sales
Stabilize or realign stores
Accompany change and restructuring processes

My Goal:Sustainable growth, strengthened organizations, and real added value for companies and customers.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Can work on-site

Düsseldorf (up to 50km)

Der Marktflüsterer
Trainer
RETAIL (SMALL BUSINESS)
January 2025 - Today (1 year and 5 months)
Düsseldorf, Germany
Training and coaching of teams in the areas of sales, leadership, and customer orientation.
Strategy consulting in retail: Optimization of assortments, market presence, and business processes.
Moderation & Workshops: Design of interactive seminars and events for sustainable corporate development.
Market Whisperer Approach: Combination of deep retail knowledge, practical relevance, and innovative solutions for future-oriented retail concepts.
INSTITUTE OF BRAND LOGIC
Manager
CONSULTING AND AUDITS
August 2021 - December 2024 (3 years and 4 months)
München, Germany
Strategic consulting in the retail sector for the optimization of business models
Development and implementation of clear, future-oriented target images
Promotion of agile innovations through practice-oriented impulses
Identification and implementation of modern nutrition trends for market positioning.
Definition and implementation of effective brand strategies.
Development of customer-oriented Category Management (CM).
Creation of retail insights to support data-based decisions.
Development of a testimonial for the Rostock location
Active acquisition of new customers to expand the customer portfolio and increase sales in existing and new market segments.
EDEKA Nord Regie
Managing Director
RETAIL (SMALL BUSINESS)
June 2016 - July 2021 (5 years and 1 month)
Neumünster, Germany
Overall responsibility: Management of a net sales volume of 400 million Euros, leadership of all operational staff
Strategic leadership: Responsibility for sales, marketing, store construction, and operational further development
Results and KPI management: Management of all business KPIs, EBT responsibility
Assortment and price strategy: Development and implementation of pricing, advertising strategies, and realignment of store operations
Personnel management & talent development: Leadership development, talent management, and personnel strategy
Communication & Reporting: Direct reporting to the board, regular coordination with the works council
Co-determination & Negotiation: Cooperation with works councils, design of works agreements and interest settlements