Freelancer profile translated to English.

Description

Senior Product Designer specialized in B2B SaaS and creative tool design. I help teams design simple products that retain users and grow the business.

With over 10 years of experience, I've supported platforms like Brevo (formerly Sendinblue), La Fourchette, Aptus Health, and Talentsoft (acquired by Cegid) by leading projects from discovery, UX research, and prototyping to delivery on high-business-value products.

🎯 What I deliver:

• Product designs focused on activation & retention

• Tested & UX validated interfaces

• High-definition prototypes created with or without AI assistance

📊 Client impact (examples):

• Sendinblue's email editor redesign → NPS increase

• Creation of a new product for loyalty program management → €250k ARR

📌 Available for freelance & long-term missions, remote or onsite in Paris and Île-de-France.

👉 Contact me to discuss your project or receive a detailed portfolio.

Industry field of expertise

Languages

English
Native or bilingual
Italian
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 40km)

Brevo - France (Ex-Sendinblue)
Senior Product Designer
SOFTWARE PUBLISHING
December 2023 - August 2025 (1 year and 8 months)
Paris, France
Conception from scratch of a new loyalty product for retailers to create, manage, and drive loyalty programs.

The goal: offer a simple-to-configure, scalable solution that is truly usable by non-technical marketing teams while providing the flexibility enterprise clients need.

📌 Context & challenges
Loyalty programs are often complex to implement, fragmented across multiple tools, and difficult to maintain over time.
Brevo wanted to:
Integrate this new tool, acquired from another company, into Brevo's product DNA.
Reduce operational complexity for marketing teams.
Offer a clear and consistent experience, from configuration to end-customer usage.

🛠️ My role & interventions
As a Senior Product Designer, I supported the product team throughout the entire design cycle:
Product discovery & scoping
Identification of key scenarios (creation, management, reward tracking)
UX design & product flows
Design of loyalty program creation journeys
Implementation of UX patterns consistent with the Brevo ecosystem

📈 Product impact & benefits
€250k in direct ARR generated through the acquisition of major retailers like Feu Vert, Palais des Thés, and Kitsuné.
Product Discovery Product design UX/UI
Fransys Cloud
Co-Founder & Product
SOFTWARE PUBLISHING
January 2023 - May 2025 (2 years and 4 months)
Paris, France
Fransys is a cloud hosting platform based on Kubernetes, aiming to simplify the hosting of complex projects through an intuitive interface and transparent pricing.

As a co-founder, I was involved in all phases of the product: user research, design, and sales.

I am no longer involved in this project today, but it is still under active development. Feel free to try it at www.fransys.cloud
Product design User Interface Design Product management Discovery
Sendinblue - France
Senior Product Designer
SOFTWARE PUBLISHING
February 2022 - December 2022 (10 months)
Paris, France
UX improvement & design and creation of new features for Brevo's email editor (formerly Sendinblue).

Redesign of the email editor for a faster, smoother, and more efficient experience.

📌 Context & challenge:
The editor suffered from excessive "simplification" which had paradoxically made it slow and frustrating to use: too many modes, too many clicks for common actions (drag & drop, adding images, selecting elements), glitchy interface. Result: a plummeting NPS.

🛠️ My role & deliverables:
• Client interviews and Fullstory observation to diagnose major friction points.
• Redesign of essential interactions (more intuitive element selection, improved drag & drop).
• Simplification of workflows: reducing the number of clicks needed to add images, edit content, or manage columns.
• Complete interface overhaul: reorganization of panels, highlighting key features, removal of certain sub-menus.
• Integration of components into the existing design system to ensure consistency, reusability, and maintainability.
• Complete design specifications ready for development.

🎯 Result:
• NPS improvement
• Adoption of the new editor increased from 40% to 80%
UX Research User Interface Design User Experience Design Product design Prototyping