Freelancer profile translated to English.
Back to original languageAbout Tristan
Expert Ads with 10+ years of experience in acquisition and performance marketing for SaaS, mobile, gaming, and digital products.
Specializing in Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and mobile acquisition (games & apps), with an approach focused on ROAS, CAC, lead generation, and large-scale growth.
🗣️ Services
📌Paid Media:management and optimization of Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Reddit Ads campaigns
📌Mobile User Acquisition:mobile acquisition on Google UAC, Meta, and SDK networks (AppLovin, Unity Ads, ironSource)
📌Lead Generation:qualified lead generation and conversion optimization
📌CRO & Funnel Optimization:landing page and funnel optimization to improve conversions and reduce CAC
📌SEO & LLM Optimization:SEO and AI / LLM visibility optimization
📌Creative Testing & AI:creation and testing of advertising creatives using AI tools
📌Tracking & Analytics:KPI analysis, tracking, attribution, and performance dashboards
📌Reporting & Optimization:continuous optimization based on data, ROAS, and CPA
📌Consulting & Acquisition Strategy:acquisition and digital growth support
Accustomed to working with agencies, startups, and large international companies, on budgets ranging from small local accounts to six-figure media investments.
🙋🏻♂️ My references:
Ubisoft, Sequence, Horizon Blockchain Games, Clickmage, Ticket911.ca, Health Haven, Studio 369, EQX, Join the Realm, Triskell Digital
🎁 The little Bonuses?
🤝 Pre-Audit of your Google Ads, Meta Ads, Tiktok Ads & LinkedIn Ads accounts.
✅ The quality of agency follow-up, with the availability of a Freelancer
📱 Available 7/7 in case of need via WhatsApp, Slack, Telegram or other depending on your needs
👇 Free 30-min Audit - Leave with 3 immediate optimization ideas during our discussion
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Triskell DigitalFounder & Paid Growth ConsultantCONSULTING AND AUDITSJanuary 2026 - Today (5 months)Saint-Nazaire, France
- Google Ads, Meta, and LinkedIn Ads campaign management for SaaS, mobile, and lead generation clients.
- Definition and execution of acquisition strategies focused on ROAS, CAC, and pipeline growth.
- Creation of advertising content (images and videos) using AI tools to accelerate creative production and testing cycles.
- Performance optimization through data analysis, A/B testing, and conversion funnel improvement.
- Sequence (B2B)Senior Digital Marketing ManagerTECHAugust 2023 - January 2026 (2 years and 5 months)Toronto, Canada*Paid Growth:Full-funnel acquisition management on LinkedIn Ads, Google Ads, Meta, and TikTok for AI and SaaS products.*Demand Generation:Management of paid media, SEO, email marketing campaigns, and landing page optimization with a focus on qualified pipeline and CAC.*Experimentation:Implementation of testing frameworks for ads, messaging, landing pages, and lifecycle campaigns to improve conversions.*Collaboration:Direct work with product, analytics, and management teams to align acquisition strategy with company objectives.Key Results
- ~150% MoM increase in qualified leads through funnel and acquisition optimization.
- #1 ranking on several high-intent AI keywords through an integrated growth strategy.
- ~25% improvement in landing page conversion rates and reduced CAC through continuous testing of messaging and funnels.
- Join the Realm (Magasin Local)Google Ads Specialist (Freelance)HEALTH AND WELLNESSDecember 2025 - Today (6 months)New York, United States*Paid Media Management:Google Ads campaign management from strategy to execution for a local retailer focused on wellness and lifestyle products.*AI Image and Video Creation:Creation of advertising images and videos using AI tools to accelerate creative production cycles and marketing tests.*Performance Optimization:Continuous data-driven optimization to improve ROAS, reduce CPA, and increase traffic quality.Key Results
- ~11x ROAS increase (from ~1x) through campaign, targeting, and conversion funnel optimization.
Recommendations
Be the first to recommend Tristan
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree in Management Sciences in MarketingUniversité du Québec à Montréal / UQAM2013Maîtrise en sciences de la gestion in Marketing
- Bachelor in MarketingAudencia Nantes - Ecole Atlantique de Commerce2011Bachelor in Marketing