Description

I help organisations develop bold marketing strategies, elevate customer experience, and bring sustainability and social value to life, with clarity, creativity, and commercial impact.

I'm a strategic marketing leader with 20+ years’ experience delivering brand growth, behaviour-change campaigns and integrated go-to-market plans across complex, multi-site environments.

Proven in leading multi-disciplinary teams (marketing, brand, design and digital), managing significant budgets, and turning insight into standout creative and measurable outcomes.

Experienced in CRM, segmentation and automation, and overseeing performance marketing across Google and LinkedIn to improve ROI and customer engagement.

Trusted presenter to boards and executive audiences (including120+ senior stakeholders).

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Manchester (up to 50km)

CBRE
Marketing & Experience Lead (Customer Engagement Manager)
REAL ESTATE
September 2021 - August 2025 (3 years and 11 months)
London, United Kingdom
Led portfolio marketing, brand storytelling and customer engagement across a 140-location UK estate (office, retail, industrial). Delivered integrated programmes across digital, social, email/CRM, on-site channels and activations, working closely with operational teams to ensure service and experience matched the brand promise.

Highlights:
• Owned strategy and annual planning rhythm; set objectives, KPIs, and transparent post-campaign evaluation.
• Led and coached a multi-disciplinary team; influenced operational partners to deliver consistent customer experience.
• Built Voice of Customer activity and insight-led programming to improve relevance and outcomes.• Delivered 600+ events annually as a marketing engine across multiple locations.

Case study – “Six Weeks of…”:
• Developed campaign brand, messaging and channel plan; delivered 2,425 attendees, 94% attendance, NPS +44 (22>66).
• Digital/social impact: 22,736 LinkedIn impressions, 1,601 unique visitors / 4,844 page views.
• Delivered 24% under budget; supported leasing engagement.

Behaviour change / ESG engagement – The Big Sustainability Challenge:
• Created and rolled out an engagement programme with 40 properties expressing interest; 30 selected and funded.
• Delivered broad participation and tangible outcomes; achieved 10,000+ reach via Earth Day takeover activity.
• Used Squarespace analytics and campaign reporting to refine content and comms.

Senior stakeholder engagement:
• Presented performance and strategy recommendations to senior stakeholders including 120+ M&G executives.
Customer Insight event management sustainable marketing Digital Marketing Marketing Strategy
STM Group (UK) Ltd
Marketing Manager
July 2020 - August 2021 (1 year and 1 month)
London, United Kingdom
Fixed Term Contract

Overall accountability for the marketing of STM's Cleaning Division. Responsible for creating and implementing a bid and business development team to grow revenues within target markets.

Key Responsibilities:

• Development of marketing content for business development - videos, brochures & social media content.
• Management of 7 Stage Bid Process (from SQ/PQQ through to Presentation)
• Daily updates of CRM (sales & marketing) - Hubspot
• Review and Refinement of Bid Library.
Carlisle Support Services Ltd
Marketing & Business Development Director (Maternity Cover)
July 2019 - May 2020 (10 months)
Luton, United Kingdom
Management of Marketing and Bid teams to achieve group targets. Responsible for developing sales and growing revenues in new, vertical and organic markets whilst retaining existing clients across five service divisions: Security, Events, Cleaning, Industrial, and Retail.

Key Achievements:

Delivery of the Annual Carlisle Innovation Lab and Awards Evening - 280 delegates at Ascot Racecourse on 6th February 2020. Sir Clive Woodward was the Keynote Speaker.

Successful management of two large and complex tender processes within the rail sector from SQ through to ITT and on to presentation.

Managed the rebrand and launch of website.