Freelancer profile translated to English.

Description

🚀 Senior Digital & Data-Driven Marketing Consultant | Agile Coach. Product Owner & Scrum Master

📍 Focus: Life Science & Pharma 🧬 | Media 📰 | Retail 🛒

For over 10 years, I've been helping companies and corporations take their digital value creation to the next level – with data-driven strategies, performance marketing, agile methods, and an entrepreneurial mindset.

As an experienced consultant, I conceptualize, implement, and optimize cross-channel omnichannel campaigns, develop scalable customer journeys, and systematically increase conversion rates. I utilize proven tools and frameworks such as Lean Startup, OKR, and Scrum – practical, efficient, and goal-oriented.

💡 My Services at a Glance:

Strategic Consulting & Implementation of Digital Marketing Strategies
Agile Coaching & Agile Transformation (Scrum, OKR, Lean Startup)
Personalized Omnichannel Campaigns (incl. Marketing Automation)
Development & Optimization of Customer Journeys & Funnels
Lead Generation & Lead Management
Data-Driven Marketing & Performance Marketing
Product Ownership & Agile Project Management
Workshop Facilitation (OKR, Scrum Ceremonies)
Interim Management
Stakeholder Management & Leadership of Cross-functional Teams

👨‍💼 Industry Expertise:

Pharma (incl. AstraZeneca), Retail (REWE), Banking (Sparkasse), Media (Rheinische Post), Agencies & Startups

🔍 Tools & Platforms:

Collaboration & Project Management (Office, Jira, Confluence, Trello, Asana)
AI & Generative Tools (ChatGPT, Gemini, Perplexity, JasperAI)
CRM & Marketing Automation (Hubspot, Mailchimp, Inxmail, ActiveCampaign, Veeva)
Advertising (Campaign Manager Meta, LinkedIn, Google)
E-Commerce & CMS (Shopware, Magento, Typo3, Redaxo, Wordpress)
Analytics & Tracking (Google Analytics, Matomo, GTM, etracker, PowerBI)

# 💬 Let's talk about how we can scale your strategy together – effectively, measurably, and sustainably.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

München (up to 50km), Berlin (up to 50km), München (up to 50km), Hamburg (up to 50km), Düsseldorf (up to 50km)

Freelance
Senior Digital and Data-Driven Marketing Consultant. Scrum Master and Product Owner
DIGITAL AND IT
September 2016 - Today (9 years and 9 months)
Consulting clients in digital transformation and along the digital value chain
Conception and realization of digital strategies
Planning, implementation, and optimization of digital marketing, communication, and campaign strategies
Project steering and management
Quality assurance and monitoring of project results
Management of other freelancers and external service providers
Application of Lean Startup methods to challenges in established businesses
Data Driven Marketing Digital Marketing Agile Coach OKR Performance Marketing
Temedica GmbH
On Malt
Omnichannel & MarTech Strategy Advisor
MEDICAL
September 2025 - December 2025 (4 months)
München, Germany
Strategic consulting for the realignment of digital HCP engagement models in the regulated RX environment
Consulting-driven conception of omnichannel HCP journeys, including activation and follow-up logic
Definition of a data-driven segmentation and engagement framework, including KPIs and test-and-learn approach
Translation of strategic business objectives into concrete MarTech journeys and implementation recommendations
Pharmaceutical Industry Omnichannel Strategic Advisory Marketing Automation Customer Journey Mapping
Astrazeneca
Interim Digital Excellence Manager Oncology
PHARMACEUTICALS INDUSTRY
November 2023 - Today (2 years and 7 months)
Hamburg, Germany
Development and implementation of an integrated digital strategy along the patient journey and treatment pathway for the indication areas of Breast & Gynecological Tumors
Setup, conception, and implementation of the Business Unit's first automated medical pre-launch omnichannel campaign using modern CRM/MarTech solutions
Responsibility for the strategic further development of the central HCP web portal, including a central medical section, in the role of Project Manager and Product Owner (requirements management, translation of business demands into user stories, management of the tech team, and support during go-live)
Development, management, implementation, and optimization of (automated) personalized commercial omnichannel campaigns along the customer journey and funnel
End-to-end project management and agile management of cross-functional teams
Strategic stakeholder management at global and local levels
Continuous optimization of digital measures through KPI analysis, A/B testing, and personalized communication
Management of external service providers and agencies
Digital Strategy Marketing Automation Pharmaceutical Industry Omnichannel Marketing Data Driven Marketing

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Publishing and Media Management
School of Management and Innovation at Steinbeis University Berlin
2015
Berufsbegleitendes Studium (Scheinfrei)

Professional Agile Leadership I
Scrum.org
2025
Change Management Agile Project Management Leadership Professional Agile Leadership Agile Coach Agile Transformation Agile Leadership Scrum Digital Transformation New Work
Professional Workshop Facilitator
HelloAgile
2025
Workshop Moderation Workshop Facilitation Moderation Workshops Strategy Workshops

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Tony Stubenrauch

Sr. Data-Driven Marketing Consultant & Agile Coach

About Tony

🚀 Senior Digital & Data-Driven Marketing Consultant | Agile Coach. Product Owner & Scrum Master

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