Freelancer profile translated to English.

Description

Expert Digital Analytics & Data — I help companies collect, analyze, and activate their data to make better decisions.

For 10 years, I have been assisting organizations such as Sanofi, Sodexo, KPMG, Air Liquide, MAIF, and Allurion with their data marketing challenges: from measurement strategy to insight activation.

What I do:

📊 Digital Analytics & Tracking:

Audit, design, and implementation of comprehensive measurement systems: GA4, Piano Analytics, Matomo. Server-side tagging (sGTM) for robust and compliant data collection.

⚖️ Compliance & Privacy

GDPR/ePrivacy compliance: CMP (OneTrust, Sirdata), consent-respecting data collection strategies.

🔄 Data Engineering & Activation:

Pipelines to BigQuery, multi-source dashboards (Looker Studio, Power BI), process automation on Google Cloud.

🤖 AI & Automation (new)

I develop solutions integrating AI to enhance data value: automatic enrichment, intelligent reporting, analysis agents. Passionate about Machine Learning, I have developed several applications (image recognition, market prediction). Deployment of LLM applications & n8n workflows.

My added value

→ Hybrid tech & business profile: I translate business needs (marketing, legal) into technical solutions, and vice versa.

→ Pedagogy: I empower your teams. My goal is not to create dependency, but to transfer skills.

→ Rigor: precise scope definition, regular communication, deliverable documentation.

My tech stack and expertise:

- Google Analytics v4

- Piano Analytics // AT Internet

- Google Tag Manager // Server Side Tagging (sGTM)

- GDPR Eprivacy Regulation: OneTrust

- Hubspot

- Google Cloud: Setting up pipelines, creating business applications, and automating client processes.

See you soon.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), La Rochelle (up to 50km)

Sodexo
Global Digital Lead
ENTERTAINMENT AND LEISURE
March 2019 - Today (7 years and 3 months)
Issy-les-Moulineaux, France
Support the digital transformation of 30 countries within a CAC40 company.

// Technical Referent GDPR / EPRIVACY:
. Project Management within the group.
. Over 300 websites / mobile applications to migrate.
. Implementation of templates and training decks for countries.
. A/B testing of banners.
. Monitoring of Eprivacy Friendly solutions (Google Consent Mode, Matomo)

Solutions:
-> Onetrust
-> Matomo: Server installation & configuration.
-> Axeptio

// Expert Referent for analytics-related issues:
. Creation of tagging plans for group solutions.
. API management to ensure data reliability and integrations with third-party solutions.
. Data cleaning & harmonization.
. Account / property architecture.
. User training on different solutions.
. Management of external agencies (RFP, Budget, Quality Control).
. Implementation of dashboards (performance, data quality)

Solutions:
-> Google Analytics 360
-> Hubspot
-> Salesforce
-> Google Tag Manager
-> Matomo
-> DataStudio

Cross-functional missions:
- Implementation of Python scripts to automate processes hosted on Cloud Functions.
- Implementation of an ETL for creating multi-source dashboards.
- Support for recruiting local resources.
Google Tag Manager Google Analytics Data Engineer Google Cloud Project Management
Suwro
Intelligent Conversational Agent with Human Escalation
HEALTH AND WELLNESS
September 2025 - October 2025 (1 month)
La Rochelle, France
Context & Problem Statement
A client wanted to implement an automation to send SMS messages to their customers and automatically manage response volume to organize targeted appointment bookings.

Developed Solution:
Conversational management system based on AI agents (Google ADK) with bidirectional SMS integration and an escalation mechanism to a human operator. (using Tasker for Android use with dedicated server setup for conversation management and number generation)

Key Features:
Multi-specialized agents: qualification agent, appointment booking agent, FAQ agent, orchestrator, conversation monitoring agent.
Intent detection: automatic request classification for routing to the appropriate agent.
Intelligent escalation: transfer to a human based on confidence score, detected sentiment, or critical keywords.
Operator interface: real-time dashboard for human interventions with full conversation context.

Technical Stack
Google ADK (Agent Development Kit) • Python • Tasker• FastAPI • BigQuery • Google Cloud Run • Subapase

Results
75% of requests processed automatically without human intervention
Average response time < 30 seconds (vs 4h previously)
Python Google ADK Google cloud AI Agent
Sonepar
Senior Ecommerce Analytics
July 2024 - July 2025 (1 year)
Paris, France
Work with Sonepar Global teams to operate and harmonize all the ecosystem and support the digital transformation with proper analytics and correct measurement tools & strategy to support the teams.
Digital Transformation Google Analytics Artificial Intelligence

Check out Tony's experience

Michael

Sanofi Winthrop Industrie (Digital office)

Reviewed on 4/11/2023

It was great working with Tony again for our 7th mission in under 2 years! Tony has a high level of professionalism, expertise, and trustworthiness. He's quick and fun to work with and really helps us to keep our projects moving.

Michael

Sanofi - Digital office

Reviewed on 10/13/2022

Tony has been an incredible addition to the team and has allowed us to upskill internally while also delivering on extremely valuable digital / data projects. Tony's API automation and development skills are impressive. Not only is he able to execute based on the team's needs and guidance - he makes it a point to understand the underlying business and technical needs so that he is able to offer additional perspective and advice for data and digital product features.

Show all 5 reviews