Freelancer profile translated to English.
Back to original languageAbout Tono
❤️ *Designing is a great responsibility*
I am a Senior Freelancer UX/UI Design.
So far I have designed:
◦50Websites (Wordpress, Webflow, Angular, React,...
◦12Apps (Native and Hybrid)
◦12e-commerces (Magento, Woo, Salesforce Commerce)
◦20SaaS.
◦17Video demos.
◦20Visual Identity designs.
👁 Take a look at some of the Case Studies attonoguerrero.com/work/
I am obsessed with designing fast, communicating fast, and delivering fast products that scale and can be developed practically. So that the client wins.
📈Results-oriented.
I am results-oriented, I love working withOKRs and KPIs.I believe in accelerating processes and continuously improving communication between users, design, engineering, and business.
I believe in continuous delivery, design thinking, and process automation.
🚀Track Record
Over the past 17 years, I have helped exceptional clients improve their products and brands. I use myown KIS (Keep It Simple) methodwith the stages Understand, Think, Solve, and Learn. I have worked on over160 projects(large and small), designed experiences for 5 startups and 74 clients with an accumulated budget of approximately€9M.I have led teams of freelancers and built products forBBVA, Vodafone, Alcampo, Visionlab, Cepsa, Dolby, Prosegur, BMW,among other companies, and helpedUS startupslike Nexinit, Denexus, or Bolster launch and grow.
👨🏻🏫Professor
⌾ Professor at Kschool (Master in User Experience)
⌾ UNIR (University on the Internet).
I am also co-founder of Kubik.app.
❤️Services.
· Product Design
· App Design
· Design Systems
· Branding & Identity
· Design Operations
· Web Design & Development
· Video & Motion Design
· Workshop Facilitation
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Mangusta Capital S.L
On Malt
Product Designer. UX / UI consultant.May 2023 - June 2023I performed a basic UX Audit and outlined the steps to redesign a web product, defining five main stages:1. Understand: I proposed conducting UX research to understand the client's real needs, define user personas, and set a clear objective for the project.2. Think: I suggested creating a Customer Journey to identify relevant touchpoints.3. Solve: Redesign the information architecture, create prototypes for rapid iteration and testing, and finally, deliver the most spectacular visual design possible.4. Validate: Test with a sample of users aligned with the target (user persona) before launching the product.5. Evolve: Create a continuous improvement system where, using UX monitoring tools, we understand how users interact with the product and how and where we can improve it. - BMWDesigner, Project Manager, User ExperienceAUTOMOBILEApril 2015 - September 2017 (2 years and 5 months)The BMW marketing team has several initiatives and needs to create, design, and implement new ways of communicating their new electric vehicles, as well as improve existing digital products. The products I had to work on were:◦ BMW Plug-in Hybrids◦ BMW Connected◦ BMW i3◦ BMW After Sales◦ MINI After Sales◦ 4 BMW Testimonial videos with motion graphics and shooting.◦ 24 BMW Product Genius videos📕 Check out the full Case Study ->https://tguerrero.com/bmwWorking with the BMW marketing team, we define a plan to improve the UX, Interaction Design, and Visual Design of several BMW products. Research, customer interviews, Design Thinking, and benchmarking were used to create buyer personas, define goals, and plan. Before building, user tests were used to validate hypotheses and then everything was put together.
- BBVASenior UX / UI / SD SpecialistBANKING AND INSURANCEFebruary 2016 - September 2019 (3 years and 7 months)Madrid, SpainI designed17 productsfor BBVA.📕 BBVA Case Study →https://tguerrero.com/bbvaLeading a small team, we designed digital products, software as a service(SaaS), websites, and applications for BBVAalong with the technology team. My goal was to act as a bridge between the business vision, users, and the technology team to createusable productsthat meet objectives and are simple to develop.I followed a simplemethodologywith: objective definition, research, prototyping, visual design, user testing, launch support, and results monitoring.I conducted Design Thinking Workshops to align visions and design appropriately.
Reviews
Recommendations
FU
FU
+8
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Education
- Master in User Experience UX, Business, Management, Marketing, and Related DisciplinesKSchool2014Mastern en User Experience UX , Empresa, gestión, marketing y disciplinas afines
- Master in E-commerce and Digital Marketing, E-commerceecommaster.es, School of E-commerce and Digital Marketing2019Máster en Ecommerce y Marketing Digital, Comercio electrónico
Certifications
- Master Certificate in User Experience (UX)KSchool2015