Freelancer profile translated to English.

Description

With a passion for digitalization, Mr. Gufler has developed and implemented numerous innovative products / SaaS systems and AI-supported customer acquisition automations over the past 20 years as a product, project, and marketing manager.

Through his project management experience and hands-on mentality, he ensured their results-oriented implementation based on KPIs up to commercial market readiness across departmental boundaries. He coordinated external service providers, agencies, wholesale partners, as well as marketing, sales, IT & technology, operations, customer service, finance, and legal departments.

For market launch and scaling, he trained internal & external sales units.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

München (up to 50km)

Digondo Digital Marketing- & Projektmanagement
Project Manager for SME Digitalization, Performance Marketing & Business Development
DIGITAL AND IT
October 2015 - Today (10 years and 7 months)
München, Germany
Project Manager for SME Digitalization, Performance Marketing & Business Development
Coaching SMEs for digital online lead/customer acquisition
Setup of IT system processes (landing pages, email automation, CRM)
Website planning/creation + LP launches, Facebook/Instagram performance campaigns,
Successes: Building expert positioning through full-stack online marketing strategies, PPC campaigns + SEO, social media and auto-webinars, as well as optimizing sales conversions using metrics.
Agile Project Management Performance Marketing Website Optimization Funnel Marketing Lead Generation
Avidly Germany
Interim Senior Project & Key Account Manager Digitalization
DIGITAL AND IT
March 2019 - Today (7 years and 3 months)
München, Germany
Interim Senior Project & Key Account Manager Digitalization
Customer acquisition, presentations & client workshops, offer creation & negotiation
Requirements analysis for websites / inbound marketing and IT system migrations
Data analytics, interface definitions, migration plan, dev requirements, testing
Inbound marketing concepts, website launches, IT system integrations, training
Project management, milestone planning, budget control, proactive stakeholder management
Industries: Logistics, Finance, Health, Furniture, Chemistry, Mechanical Engineering
Successes: IT system / CRM setup for national and international clients in the SME and corporate environment
Project Management Key Account Management Performance Marketing Online Marketing Websites
LichtBlick SE
Interim Senior Product Marketing & Project Manager
ENERGY AND UTILITIES
October 2023 - March 2024 (5 months)
Hamburg, Germany
Interim Senior Product Marketing & Project Manager
Concept & IT implementation of inbound B2C campaigns, BPM process documentation
Cross-departmental implementation of several whitepapers / eBooks / case studies
Setting up the customer journey with MS Dyn365 / CRM: Forms, landing pages, campaigns
Project controlling, process documentation, testing and training / coaching
Successes: Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition
Campaign Management Agile Project Management Product Management Customer Journey Whitepaper