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Tom FockeTF

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Freelancer profile translated to English.
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About Tom

For more than 11 years, I have led the development and implementation of business processes and digital solutions in a globally active company.

I have a proven track record in managing digitalization initiatives, international programs, and cross-functional teams (up to 45 FTEs). For almost six years, I was responsible for the global transformation of sales processes and the implementation of the CRM solution (Salesforce).

My experience in sales, strategy, marketing, and communication is complemented by in-depth knowledge of CRM, process optimization, and agile software development.

I am a problem-solver with the ability to communicate clearly. As a former national team and first-league athlete, I learned to approach my goals with team spirit and ambition.

I am a pragmatic problem-solver with several years of experience working with decision-makers in companies.

I have comprehensive knowledge of business models and the ecosystem for renewable energy solutions.

Career highlights:

  • +5 years global responsibility for digital sales processes and B2B customer loyalty solutions
  • Management of a cross-functional team with up to 45 FTEs using agile methods
  • Leadership of the "Sales" workstream in a company-wide digitalization and transformation program
  • Development of a global strategy and roadmap for digital transformation and data-based business models
  • Implementation of a standardized CRM solution with Salesforce Lightning in over 20 countries
  • Project, roll-out, and stakeholder management for the relaunch of the global CMS in over 20 countries
  • Representation of the Vaillant Group at trade fairs, innovation networks, and towards start-ups
  • Nomination for Vaillant Group's development program for executives





  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Düsseldorf (up to 50km)

Experience

  • NEOLOS Consulting | www.neolos.de
    Founder | Management consulting and interim leadership
    CONSULTING AND AUDITS
    December 2024 - Today (1 year and 6 months)
    Düsseldorf, Germany
    Management consulting and interim leadership for business transformation and technology implementation journeys.
    https://www.neolos.de/

    Strategy & Innovation
    • Digital transformation strategy
    • Digital product strategy
    • Commercial & sales strategy
    • Data & BI strategy
    • AI strategy
    • Program / project strategy & design
    • KPI definition
    • Market trends & innovation assessment
    • Business model innovation
    • Business case assessment
    • Digital Portfolio Management
    Planning & Program Management
    • PMO & Project Portfolio planning
    • Transformation program office
    • Stakeholder & Executive management alignment
    • International program / project management
    • Project governance
    • Resource planning
    • Risk Management
    • Capability assessment
    • Roadmap development
    • JIRA & Confluence governance

    Requirements & Processes
    • Requirement engineering
    • Feature clustering
    • Business scenarios, Customer journey & process definition
    • E2E process integration
    • Process design & documentation
    • Template process design
    • Process performance measuring (PPI)
    • Organizational process fit/gap assessment
    • Process organization building
    Operations & Implementation
    • Digital / Software Product Management
    • Product vision design
    • Delivery operating model design
    • Agile team management
    • Data management
    • Roll-out planning & management
    • Cut-Over Management
    • Hypercare
    • Migration
    Change & Adoption
    • Operating model design
    • Change management & communication
    • Change impact assessment
    • Release Management
    • User training
    • User adoption success management
    • User feedback assessment
  • Vaillant Group
    Global Process Owner (GPO) Sales & CRM Team Lead
    ENERGY AND UTILITIES
    April 2019 - November 2024 (5 years and 7 months)
    Remscheid, Germany
    • Global responsibility for processes, digital products, synchronization of sales customer journeys. Cross-functional team management and international project steering
    • Assignment for international implementation of industry CRM / Saleforce best practices for customer acquisition, partnership, customer loyalty and compensation models solutions in B2B business
    • Coordination of a team of 7 product owners/scrum teams and up to 45 FTE from business and IT (internal + external) within scaled NEXUS SCRUM framework
    • Management of global project portfolio and project budget (+3 Mio. €). Coordination of resources/team skills
    • Steering of all global Sales CRM-related project management activities, cross-functional alignment with line organization, international stakeholder community and management up to C-Level
    • Global functional ownership for digital process harmonization and implementation in Sales process (Salesforce / SAP) + responsibility for operational set-up and roles of the process owner organisation
    • Definition and implementation authority for global key (KPI) and process performance indicators (PPI) and process performance measurement activities
    • Responsible for international process and IT system landscape transformation as part of Vaillant Groups Digital Process World Program
    • Business requirements analysis, process and solutions design in line with price, product and sales strategy requirements and priorities in global sales business
    • Accountability for activities targeting CRM adoption of global user community (2000+) considering various user personas
    • Managing of all roll-out activities and conversion of sales IT system landscape (Salesforce / SAP) with 2000+ users (brownfield approach) & introduction of Salesforce Lightning in national sales companies
  • Vaillant Group
    Manager Digital Ecosystem & Strategic Partnerships
    ENERGY AND UTILITIES
    July 2017 - March 2019 (1 year and 8 months)
    Remscheid, Germany
    • Identification and validation of market innovations, new business models and digital customer solutions as part of the global digital strategy
    • New/Digital business model model research, innovation and ideation (design thinking; business model canvas; lean startup…)
    • Assessment of emerging technologies'(IoT, Big data, AI, cloud, blockchain) potential for new business models
    • Validation of Business opportunities/models & Business case assessment incl. cost estimation, market quantification and revenue stream calculation
    • Business model prototyping and hypothesis validation
    • Screening and identification of market trends, digital innovations and new business models
    • Analysis of startup landscape and venture capital investments
    • Establishment of technology partnerships with startups and other corporates
    • Development of corporate digital transformation strategy
    • Design of operating model/organisational blueprint for business model prototyping and execution of digital project portfolio
    • Global digital solution demand management & cross-functional orchestration of digital product portfolio, solution delivery and decision-making
    • Reporting to divisional director, who reports to the CEO

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Education

  • Diploma Economics & Politics
    University of Duisburg-Essen
    2009
    Diploma Economics & Politics
  • /
    NRW School of Governance
    2012
    Doctoral program with a focus on organisational thinking, complexity and contextual competence, interaction knowledge. Scientific core areas: - Decision Analysis - Transformation Management - Negotiation - Representation - Political-Strategic Action - Implementation Design

Skill set

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