Freelancer profile translated to English.
Back to original languageAbout Tomasz
I am an independent copywriter and content specialist with many years of experience in creating sales-strong texts for companies in Germany, Poland, and Switzerland.
My focus is on conversion copywriting, SEO-optimized content, and call-to-action strategies that evoke emotions and deliver measurable results.
I help brands communicate their message clearly, build trust, and win more customers – through precise, target-group-oriented texts.
💡 My services:
Website and landing page texts with a focus on conversion
Blog articles & SEO content for better visibility
Social media content (LinkedIn, Instagram, Facebook)
Email campaigns with strong sales psychology
Brand communication & storytelling
Let's create content together that sells – professional, authentic, and effective.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- CopywritingCopywriter & Content SpecialistTECHJanuary 2023 - September 2025 (2 years and 8 months)Frankfurt am Main, GermanyI have been working as a professional copywriter and content specialist for Polish and German companies for several years.My focus is on sales-strong texts that evoke emotions, build trust, and motivate action (call-to-action techniques).My responsibilities include:Creation of compelling advertising texts for websites, landing pages, and social mediaDevelopment of content strategies for brand positioningSEO-optimized blog and product textsConception of email campaigns with clear CTA elementsTranslations and localizations (Polish-German-English)Results:Increased conversion rates and brand awareness through precise, target-group-oriented communication.
- Copywriting - CopywriterE-Commerce Copywriter & Data Protection SpecialistE-COMMERCEJanuary 2020 - May 2023 (3 years and 4 months)Frankfurt am Main, GermanyBetween 2020 and 2023, I worked as a specialized e-commerce copywriter and data protection copywriter for online shops, agencies, and service providers in Germany and Poland.My focus was on creating legally compliant content such as data protection and cookie policies (GDPR/RODO), imprint texts, as well as product and category descriptions optimized with sales psychology.My responsibilities included:Conception and creation of SEO-optimized texts for online shops, landing pages, and newslettersCreation of legally compliant data protection and cookie policies according to German and European lawAdaptation and translation of legal texts (German-Polish) for international online shopsDevelopment of sales-strong product descriptions based on sales psychology (AIDA and CTA techniques)Content audit and text optimization for conversion increaseResults:Increased visibility and trustworthiness of online shops, improved conversion rates through precise, GDPR-compliant, and target-group-oriented texts.
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Education
- Certificate in Copywriting & Online MarketingAcademy of Marketing and Communication „Nowa Era”, Warsaw (Poland)2020Intensives Ausbildungsprogramm im Bereich professionelles Copywriting, Content-Marketing und Markenkommunikation. Schwerpunkte: Verkaufstexte, SEO-Optimierung, Social-Media-Kampagnen, Storytelling, Werbestrategien und Erstellung von Online-Inhalten für Unternehmen und E-Commerce.