About Tobias
- 10+ Years of experience in Analytics & Digital Marketing with a focus on tracking/measurement, performance and data accuracy.
- Simultaneously implemented new technologies & data solutions for accurate tracking (JavaScript, dataLayer, Google Tag Manager, Google Analytics, etc.) and easier KPI/data monitoring (Power BI/SQL/BigQuery/Looker).
- I was regularly in direct contact with major Ad Platforms (Google, Meta, Criteo, etc.) in the Industry in order to test & scale new methods/features. I'm currently a certified Google Partner within the GMP (Google Marketing Platform) universe.
- I can work directly with Product, BI & Development teams to assist with technical challenges such as frontend tracking, server-side tracking, data collection, modelling, and analyses of campaign opportunities, discrepancies, etc.
- Tools i have most experience with: Google Analytics (GA4), Google Tag Manager (GTM), Google Marketing Platform (GMP), Looker Studio, Google Cloud & Looker Cloud, BigQuery, Power BI, Domo, etc.
English
Native or bilingual
German
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- honeepot GmbH
On Malt
GA4 + Looker Studio + BigQuery Setup & Automatisierung für Funnel DashboardTRAVEL AND TOURISMMay 2025 - September 2025 (3 months)- Erstellung neuer GA4 Events
- Erstellung komplexer Funnel aus verschiedenen Datenquellen
- Identifizierung & Anpassung von ineffizienten BigQuery queries
- DauHerkert GmbH (MALT Project)Analytics EngineerMay 2024 - June 2024 (2 months)Berlin, Bundesrepublik Deutschland
- Implemented Google Tag Manager & Consent Management Platform (Cookiebot)
- Implemented Google Analytics (GA4) tracking with events
- Fixed & tested conversion event tracking
- Created data backups before Universal Analytics (UA) Sunset
- Möbel Kempf (MALT Projekt)Tracking & Web AnalystE-COMMERCEMay 2023 - August 2023 (4 months)Berlin, Deutschland
- DataLayer Anpassungen
- Google Tag Manager Konfiguration
- GA4 Tags und Einstellungen
- Analyse und Verbesserung von KPIs
- Google Ads Diskrepanzen erörtern
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Education
- Bachelor of Arts - BAFachhochschule Bielefeld2011
- Bachelor of Business Administration (BBA)TAMK - Tampere University of Applied Sciences20111 Year Exchange in Finland