Freelancer profile translated to English.

Description

What does selfie culture in fitness and tourism have to do with effective digital marketing and copywriting?

At first glance, not much, but at second glance.

In the first case, more time is spent capturing the workout in the right light than on the actual workout. In the second case, more time is spent taking photos at the vacation spot than enjoying the actual time there.

Both are examples of areas where process, appearance, or activity are considered more important than results.

The equivalent in digital marketing are vanity metrics instead of relevant performance metrics, or stilted industry jargon in copywriting instead of clarity.

This often leads to wasted money and missed opportunities. I know this firsthand from working with clients and my own companies and projects.

The reasons for throwing money away are diverse. Some of the most common: the wrong strategy, the wrong offer, insufficient or inaccurate tracking, or weak copywriting.

The list can be long. But I can shorten it. Because I specialize in creating and automating high-performing sales systems to turn leads into paying customers. Because your marketing euros should be an investment, not an expense.

I can take care of strategy development, persuasive copywriting, and technical automation (with or without AI) for you.

Languages

English
Native or bilingual
German
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Tierralinda
Full-Stack
REAL ESTATE
January 2006 - January 2013 (7 years)
San José, Costa Rica
Mein Einstieg ins Full-Stack Digital Marketing: Aufbau eines internationalen Online Immobilienportals für US-amerikanische, kanadische und deutsche Kunden. Aus der Notwendigkeit heraus, Umsatz zu generieren, lernte ich hierfür die wichtigsten digitalen Marketing Disziplinen mit Direct Response Copywriting als wichtige Grundlage für die Kundenakquise. Full-Stack Approach: SEO-Texte, überzeugende Google Anzeigen, Content Erstellung, E-Mail Marketing Sequenzen, conversion-optimierte Texte, internationale Lokalisierung
Webmarketing SEO Digital Marketing Google Ads Copywriter
Tecamundo (Teak-Investments)
Full-Stack Digital Marketing
REAL ESTATE
January 2012 - January 2015 (3 years)
San José, Costa Rica
Specialized lead generation for niche investment markets with SEO, Google Ads, and technical yet sales-oriented expert copy. An optimal digital marketing strategy had to be developed to gain the trust of potential investors from Germany in Costa Rica. Additionally, incoming buyer leads had to be pre-qualified.
Google Ads SEO Negotiation Copywriting Business Development
Amazon
Kindle Publishing
January 2014 - January 2015 (1 year)
Content monetization through a published Kindle book in German about entrepreneurship - own copywriting from title to marketing.