Tim Strathus

As Executive Creative Director and later CCO, I had the opportunity to conceptualize and implement brand experiences for some of the biggest brands like Mercedes, Volkswagen, and Porsche. Responsible for creation, architecture, social media, storytelling and editorial, film, and production, I implemented diverse projects with various disciplines, from the EXPO Pavilion for the UK to pop-ups for Porsche.

I OFFER STORYTELLING FOR SOCIETY, POLITICS, AND THE IMPACT ECONOMY. AS A "TEXT ACTIVIST", I ADVOCATE FOR POSITIVE CHANGE. WITH NEW NARRATIVES AND FORMATS, I HELP BRANDS WITH CONTEMPORARY COMMUNICATION. FOR COMMUNICATION COHERENCE, I ADVISE COMPANIES ON CORPORATE STORYTELLING IN THE FACE OF NEW CHALLENGES IN CHANGING MARKETS AND MEDIA. WITH OVER 25 YEARS OF EXPERIENCE IN CLASSICAL ADVERTISING AND EXPERIENCE MARKETING, I AM FAMILIAR WITH ALL CHANNELS AND DISCIPLINES. AS AN ADC MEMBER, I AM AT THE PULSE OF THE CREATIVE SCENE AND THUS WELL-CONNECTED. WITH MY WORK, I HAVE WON VARIOUS NATIONAL AND INTERNATIONAL CREATIVE AWARDS, FROM THE ADC TO THE CANNES LIONS. I CONSIDER MYSELF PART OF TEAM POSITIV AND ENJOY WORKING WITH AND FOR PEOPLE. I HAVE A WEAKNESS FOR BRAND EXPERIENCES AND NEW FORMATS IN COMMUNICATION, AS WELL AS FOR PRODUCTS THAT REQUIRE EXPLANATION. WITH A BACKGROUND AS A SOCIAL SCIENTIST AND JOURNALIST, I LOVE EDITORIAL WORK AND ENJOY DIVING INTO DIVERSE TOPICS. THE BRAND IS ALWAYS MY TOP PRIORITY. I LOVE WHAT I DO, AND I HOPE IT SHOWS.

As a copywriter and later Creative Director, I had the opportunity to manage various major brands in classical communication - from Weihenstephan to Gardena and Lotto to Allianz. I was able to win various national and international creative awards. With the founding of a competence center for brand experiences, my focus then shifted to the topic of holistic brand experience.