About Thomas
French
Native or bilingual
English
Fluent
Experience
- GlooblesExpert SEA - Traffic Manager - Google AdsHOSPITALITYJanuary 2026 - Today (5 months)Paris, FranceMissionAccount Management Google AdsIndustryTourism, TravelExpertiseGoogle Ads | SEA | Google Ads Audit | Account Management | Google Ads Search Training | Google Shopping | Performance Max | Lead Gen | E-commerceExpert Google Ads | Expert SEA | Expert Google Ads | Expert SEA | Performance Marketing | Growth | E-commerce | Lead Generation | B2B | B2C
- Next Momentum LtdExpert SEA - Traffic Manager - Google AdsDIGITAL AND ITJanuary 2025 - July 2025 (6 months)Paris, FranceGoogle Ads | SEA | Traffic ManagerI help businesses turn Google Ads into a real growth lever, driven by data and ROI-oriented.
- Define an acquisition strategy aligned with your business objectives (Revenue, Margin, Volume)
- Structure a clear, logical, and scalable account to support growth
- Identify high-intent keywords (those that generate revenue, not useless traffic)
- Eliminate unprofitable queries through fine-tuned negative keyword management
- Write high-impact ads (RSA, extensions) to maximize click-through and conversion rates
- Improve Quality Score to reduce costs and gain visibility
- Analyze key KPIs: CTR, CPC, conversion rate, CPA, ROAS
- Continuously optimize: bids, audiences, geographic areas, schedules
- Implement reliable tracking (GA4, GTM, CRM, offline conversion import)
- Monitor performance with a complete data vision to measure real ROI
ExpertiseGoogle Ads | SEA | Google Ads Audit | Account Management | Google Ads Search Training | Google Shopping | Performance Max | Lead Gen | E-commerceExpert Google Ads | Expert SEA | Expert Google Ads | Expert SEA | Performance Marketing | Growth | E-commerce | Lead Generation | B2B | B2C - D-EDGEExpert SEA - Traffic Manager - Google AdsDIGITAL AND ITMay 2024 - July 2024 (2 months)Paris, FranceGoogle Ads | SEA | Traffic ManagerI help businesses turn Google Ads into a real growth lever, driven by data and ROI-oriented.
- Define an acquisition strategy aligned with your business objectives (Revenue, Margin, Volume)
- Structure a clear, logical, and scalable account to support growth
- Identify high-intent keywords (those that generate revenue, not useless traffic)
- Eliminate unprofitable queries through fine-tuned negative keyword management
- Write high-impact ads (RSA, extensions) to maximize click-through and conversion rates
- Improve Quality Score to reduce costs and gain visibility
- Analyze key KPIs: CTR, CPC, conversion rate, CPA, ROAS
- Continuously optimize: bids, audiences, geographic areas, schedules
- Implement reliable tracking (GA4, GTM, CRM, offline conversion import)
- Monitor performance with a complete data vision to measure real ROI
ExpertiseGoogle Ads | SEA | Google Ads Audit | Account Management | Google Ads Search Training | Google Shopping | Performance Max | Lead Gen | E-commerceExpert Google Ads | Expert SEA | Expert Google Ads | Expert SEA | Performance Marketing | Growth | E-commerce | Lead Generation | B2B | B2C
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Education
- Google AdsLivementor2023Google Ads / SEA / Shopping / P.Max / Display
- Google Ads TrainingSaavy2024Google Ads / SEA / Shopping / P.Max / Display
Certifications
- Google ShoppingGoogle Ads2023