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Thomas RakotomalalaTR

Thomas Rakotomalala

✅ Expert Traffic Manager | SEA | Google Ads

€200/day
30 projects
Paris, FR
3-7 years

Average response time: 4 hours

Freelancer profile translated to English.
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About Thomas

In 7 years, I have managed over 30 Google Ads accounts and handled over €3M in budget for e-commerce businesses and lead generation companies.

Before going freelance, I worked at Labelium – a leading agency – on accounts like Cultura, MaxiCoffee, and WeFix.

What I do specifically:
→ Google Ads Audit
I'll tell you exactly where you're losing money, why, and what needs to be done as a priority. Structured deliverable, quantified action plan.
→ Campaign Creation & Management
Search, Shopping, Performance Max. Structuring by intent, high conversion rate ads, activation of the right audiences. I build for scale.
→ Optimization & Scaling
Do you already have active campaigns but results are plateauing? I step in to diagnose, correct, and resume growth without compromising profitability.
→ Tracking & Data
GTM, GA4, conversions – if it's not tracked correctly, everything else is biased. I set up or audit your tracking before optimizing anything.

For whom?
- E-commerce businesses looking to scale without breaking their CPA.
- Lead generation companies wanting qualified leads, not just volume.

How does it work?
- A 45-minute call to analyze your Google Ads account
- You can share read-only access for a FREE pre-audit

Why me?
+30 Google Ads accounts managed
+€3M budget
+70 Google Ads consultants trained
Ex-Labelium Consultant

I'll respond within 1 hour.

→ SEND ME A MESSAGE
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km), Lille (up to 50km), Toulouse (up to 50km)

Experience

  • Gloobles
    Expert SEA - Traffic Manager - Google Ads
    HOSPITALITY
    January 2026 - Today (5 months)
    Paris, France
    Mission
    Account Management Google Ads

    Industry
    Tourism, Travel


    Expertise

    Google Ads | SEA | Google Ads Audit | Account Management | Google Ads Search Training | Google Shopping | Performance Max | Lead Gen | E-commerce
    Expert Google Ads | Expert SEA | Expert Google Ads | Expert SEA | Performance Marketing | Growth | E-commerce | Lead Generation | B2B | B2C
    Expert SEA Google Ads Google Ads Account Management Google Ads Campaigns Google Ads Audit Google Search Ads
  • Next Momentum Ltd
    Expert SEA - Traffic Manager - Google Ads
    DIGITAL AND IT
    January 2025 - July 2025 (6 months)
    Paris, France
    Google Ads | SEA | Traffic Manager

    I help businesses turn Google Ads into a real growth lever, driven by data and ROI-oriented.
    • Define an acquisition strategy aligned with your business objectives (Revenue, Margin, Volume)
    • Structure a clear, logical, and scalable account to support growth
    • Identify high-intent keywords (those that generate revenue, not useless traffic)
    • Eliminate unprofitable queries through fine-tuned negative keyword management
    • Write high-impact ads (RSA, extensions) to maximize click-through and conversion rates
    • Improve Quality Score to reduce costs and gain visibility
    • Analyze key KPIs: CTR, CPC, conversion rate, CPA, ROAS
    • Continuously optimize: bids, audiences, geographic areas, schedules
    • Implement reliable tracking (GA4, GTM, CRM, offline conversion import)
    • Monitor performance with a complete data vision to measure real ROI

    Expertise

    Google Ads | SEA | Google Ads Audit | Account Management | Google Ads Search Training | Google Shopping | Performance Max | Lead Gen | E-commerce
    Expert Google Ads | Expert SEA | Expert Google Ads | Expert SEA | Performance Marketing | Growth | E-commerce | Lead Generation | B2B | B2C
    Google Ads Audit Expert SEA Google Ads Google Ads Account Management Google Ads Campaigns Google Ads Strategy
  • D-EDGE
    Expert SEA - Traffic Manager - Google Ads
    DIGITAL AND IT
    May 2024 - July 2024 (2 months)
    Paris, France
    Google Ads | SEA | Traffic Manager

    I help businesses turn Google Ads into a real growth lever, driven by data and ROI-oriented.

    • Define an acquisition strategy aligned with your business objectives (Revenue, Margin, Volume)
    • Structure a clear, logical, and scalable account to support growth
    • Identify high-intent keywords (those that generate revenue, not useless traffic)
    • Eliminate unprofitable queries through fine-tuned negative keyword management
    • Write high-impact ads (RSA, extensions) to maximize click-through and conversion rates
    • Improve Quality Score to reduce costs and gain visibility
    • Analyze key KPIs: CTR, CPC, conversion rate, CPA, ROAS
    • Continuously optimize: bids, audiences, geographic areas, schedules
    • Implement reliable tracking (GA4, GTM, CRM, offline conversion import)
    • Monitor performance with a complete data vision to measure real ROI

    Expertise

    Google Ads | SEA | Google Ads Audit | Account Management | Google Ads Search Training | Google Shopping | Performance Max | Lead Gen | E-commerce
    Expert Google Ads | Expert SEA | Expert Google Ads | Expert SEA | Performance Marketing | Growth | E-commerce | Lead Generation | B2B | B2C
    Expert SEA Google Ads Google Ads Account Management Google Ads Audit Google Ads Campaigns Google Ads Strategy

Reviews

5.0

Out of 9 ratings

L

Luc

Remoters

Reviewed on 11/17/2025

A real pleasure to work with Thomas, he is dynamic, full of initiative, and knows Google Ads very well. We worked for 2 months on a regular coaching basis to optimize my campaigns, and I can only praise it.
R

Romain

Organeek

Reviewed on 6/4/2024

Thomas is a quality freelancer with good interpersonal skills and strong SEA expertise.

Recommendations

Justine BergereJB
Sylvain CollibaultSC
JZ
+6
Justine Bergere and 8 other people have recommended Thomas

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Education

  • Google Ads
    Livementor
    2023
    Google Ads / SEA / Shopping / P.Max / Display
  • Google Ads Training
    Saavy
    2024
    Google Ads / SEA / Shopping / P.Max / Display

Certifications

  • Google Shopping
    Google Ads
    2023
    Google Ads Expert SEA Audit Traffic Manager SEA Expert Google Shopping
  • Google Ads SEA
    Google Ads
    2023
    https://images.credential.net/embed/zyf6osid.png
    Google Ads Google Ads Expert Google SEA Audit Traffic Manager Google Shopping SEA

Skill set

Categories