About Thomas
French
Native or bilingual
English
Fluent
Experience
- CognizantSenior Marketing Optimization Specialist for GoogleJanuary 2021 - October 2021 (9 months)Lisbon, Portugal- Implement optimization solutions: build campaigns for high value advertising customers;- Create Keyword packs, bids and budget suggestions;- Gather and analyse data at account level and campaign level;- Create reports to support or aid the optimization strategies;- Use optimization techniques and work on optimization aligned to customers' goals across Search, Google Search Network (GSN), Mobile and YouTube;- Identify general opportunities in an account to help sales teams seize opportunities and drive conversations with agencies and clients;- Maintain a thorough understanding of departmental process and policies;- Provide excellent customer service to Account Leads;- Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement.
- We Accelerate GrowthPerformance Marketing ManagerDIGITAL AND ITOctober 2021 - Today (4 years and 8 months)PortugalAs a performance manager, I am responsible for creating and implementing acquisition strategies for clients, as well as finding ideas that will boost their sales.My responsibilities include:- Planning, managing, and integrating SEO and SEA strategies in the European, Asian, and Middle Eastern markets.- Managing and optimizing Google Ads, Facebook, and LinkedIn accounts (€700K+ budget)- Reporting and analysis of results (Supermetrics, Excel, Google Analytics, Google Data Studio)- Identifying growth marketing levers for clients (Hotjar, conversion rate optimization, web analytics)- Creating briefs for assets for various campaigns (video, landing pages, ads, etc.)
- AmiaudWeb Marketing and Communication ManagerE-COMMERCEDecember 2016 - June 2019 (2 years and 6 months)Nantes, France- Creation and deployment of the communication strategy for 3 years- Project manager for e-commerce site linked to an ERP (€300,000 in revenue at the end of 2021)- Sponsorship - recruitment and monitoring of an influencer team- Management of the company's digital transformation (Social Media, Email, E-commerce, Catalog, SEO)- Development of multi-channel communication plans (Web / Press / Trade Shows / Social Media)- Adaptation of marketing theories to company processes (innovation positioning, packaging, change management...)- Management of a team of 3 people
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Education
- Master's degree, Business/Commerce, GeneralMontpellier Business School2018Master's degree, Business/Commerce, General
- Bachelor of Commerce (B.Com.), Business, Management, Marketing, and Related Support ServicesEGC VENDEE2015Bachelor of Commerce (B.Com.), Business, Management, Marketing, and Related Support Services