Freelancer profile translated to English.
Back to original languageAbout Thomas
⚡ Expert Lead Generation & Acquisition for Training Centers and Educational Organizations
🎯 Specializing in digital performance acquisition: from advertising campaigns to qualified appointments.
📊 +€140,000 in monthly advertising budget managed with an average ROI of 5 to 10.
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✅ My expertise: transforming your marketing budget into qualified and registered leads.
I support training centers and educational organizations in their commercial growth through a comprehensive and measurable acquisition strategy:
🚀 Qualified Lead Generation
Ultra-targeted Google Ads & Meta Ads campaigns (CPF, work-study, continuing education)
Optimization of cost per lead: average reduction of -30% in 3 months
Automated lead nurturing: emails, SMS, structured follow-ups
📞 Lead Processing & Qualification
Implementation of high-performance callback teams (calls within 5 minutes)
Custom qualification and appointment setting scripts
Average conversion rate: 4-8% for qualified appointments, 25% for closing
🔗 CRM Integration & Performance Tracking
Complete connection between your campaigns and your CRM (HubSpot, Salesforce, Brevo...)
Real-time dashboards: cost per lead, cost per registration, ROI
Automation of sales follow-up processes
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📌 Concrete results achieved
✅ +1,000 qualified leads in 30 days for a training center
✅ +1,000 appointments booked in 8 months with an 80% attendance rate
✅ +€700,000 in B2C revenue in 7 months for Lingueo
✅ 19 sales in the first month for MDS Formation
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✅ Why choose me?
End-to-End Approach: from advertising to qualified appointments
Total Transparency: weekly reporting and access to your dashboards
Maximum Responsiveness: availability within 24 hours, real-time adjustments
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🎁 Services offered
Free audit of your current acquisition campaigns
Strategy & management of Google Ads / Meta Ads / YouTube Ads
Implementation of lead processing procedures (phone calls, nurturing)
CRM integration and automation of sales follow-up
Advanced tracking: Google Tag Manager & Analytics
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- LingueoSetting qualified appointments and follow-up on incoming B2C leadsEDUCATION AND E-LEARNINGMay 2024 - Today (2 years and 1 month)Paris, FranceAs part of a mission for a language training organization, we managed the processing of a large volume of incoming B2C leads. The mission consisted of welcoming and following up with these prospects to maximize the commercial opportunities for the advisors responsible for closing.📝 Sales strategy and script: Implementation of appointment setting scripts and drafting of transactional SMS/emails📞 Ultra-fast callback: Calls made within 5 minutes of receiving leads to maximize the % of appointments set🔁 Rigorous follow-up: Follow-up via phone, SMS, Whatsapp, email structured over a 6-month period to ensure constant presence in the prospects' minds.🎯 Qualification and appointment setting: Needs analysis, validation of eligibility criteria (CPF) and scheduling of appointments with advisors, with pre-appointment action tracking to facilitate closing.💡 Results:+ 1,000 qualified appointments booked+50% of leads converted into appointments+80% attendance rate for appointments
- The Artist AcademySetting and phone calls for appointment setting on Meta Ads leadsEDUCATION AND E-LEARNINGJuly 2024 - Today (1 year and 11 months)Paris, FranceAs part of a mission with an artistic training organization, we managed a large volume of incoming leads from Meta Ads campaigns (cold traffic).📝 Sales strategy and script: Implementation of the right qualification criteria and pre-appointment follow-up steps with the advisors responsible for closing.📞 Intensive lead processing: Calls within 5 minutes for prospects who haven't booked an appointment themselves. Follow-up over 7 days until an appointment is booked for a large volume of prospects.🎯 Qualified appointment setting: Analysis of prospects' needs and organization of tailor-made appointments, respecting quality and eligibility criteria.🔗 Presence optimization: Over 60% attendance rate for appointments obtained from cold traffic (Meta Ads)💡 Results:- 1,000+ appointments booked from non-self-booked leads.- Average return on investment of 7 thanks to a rigorous process and high reactivity.
- ISPS FPProspect qualification and appointment settingEDUCATION AND E-LEARNINGMarch 2025 - Today (1 year and 3 months)Paris, FranceFollow-up of a list of prospects who had never been contacted for 6 monthsQualified appointment setting with closers+10% appointment setting rate on the database
Reviews
Recommendations
FU
BD
+2
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Education
- Master's Specialized® Manager in Data Marketing and E-commerceSKEMA2022
Certifications
- Google Ads Search Network CertificationGoogle2023
- Google Ads Video Advertising (YouTube Ads) CertificationGoogle2023