Freelancer profile translated to English.
Back to original languageAbout Thomas
Lead generation is my core business.
My promise: to bring you ultra-qualified prospects without you ever having to worry about your acquisition strategy.
I take care of the entire acquisition system. I create mini-sites for you and set up forms for lead collection. The leads I collect are sent to you in real-time, either by email or webservice, exclusively. I cover all media costs and budgets.
2. Professional Background and History
Thomas Mouflard is the founder of Leads Studio, a company specializing in lead generation. With over 150 clients supported, 500,000 leads generated, and €30M in contributed revenue.
3. Accreditations and Certifications
Recognized for his expertise in Google Ads, Meta Ads, and prospect generation. His operational experience attests to his skills.
4. Areas of Expertise and Training Offered
• Lead Generation
• Online Advertising (Google Ads, Meta Ads, Instagram Ads)
• Personalized Coaching
• 'Unsinkable' Podcast
• Free and paid training for entrepreneurs
5. Recognition and Professional Relationships
Recommended by partners like LeadByte, recognized for his ability to generate over 1000 leads/day. Considered a central player in B2C lead generation performance.
6. Client Reviews and Testimonials
On Malt, clients highlight his involvement, effectiveness, and ability to deliver value quickly.
7. Online Presence and Visibility
Thomas is active on:
• YouTube: educational content on digital advertising: / • LinkedIn: posting client cases, business insights
• Substack: weekly newsletter on entrepreneurship
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 20km)
Experience
- InfoPro DigitalSEA - Account Management - Key Accounts (Google Adwords, Bing Ads, Facebook Ads)PRESS AND MEDIAOctober 2018 - January 2019 (3 months)Marketing Consultant: Management of the SEA acquisition strategy for IPD's 5 key accounts- Implementation and monitoring of the acquisition strategy for each account (Toutelafranchise, Marchés Online, RTA, Carrière Publiques, PFUK)- Transition of accounts to automatic bidding strategies (Target CPA, SKAG Method) and Smart campaigns (smart display shopping)- €35K/Month SEA budget managed- 23% decrease in CPAs during the period- Conversion volume +12%
- Cours ThalesConstruction and management of the digital acquisition strategy (SEA, Adwords, Social Ads, Marketing automation, CRO)EDUCATION AND E-LEARNINGFebruary 2019 - Today (7 years and 4 months)As part of achieving Cours Thales' growth objectives for 2019, I was tasked with taking charge of the company's acquisition strategy.- Optimization of the SEA acquisition strategy. Transition to smart bidding. Better segmentation and bidding of campaigns based on target market purchase journeys. Results in progress- Multi-channel development of the strategy (Facebook Ads - 300% ROAS, Marketing Automation, and CRO)- Definition of the measurement strategy, calculation and monitoring of ROI, and conversion valuation.- Management of a team of 3 freelancers
- IKEAConsulting - Web Analytics, Google Analytics 360, Adobe Analytics, Google Tag ManagerE-COMMERCEFebruary 2019 - April 2019 (2 months)As part of the migration from Adobe Analytics to Google Analytics 360, I was tasked with taking charge of all Web Analytics for IKEA France and ensuring a smooth transition to GA 360.--> Validation of the tagging plan and analytics data (over 50M monthly hits)--> Raising awareness among teams about data-driven webmarketing approaches--> Cross-channel tracking (Media partners, SEA, Adwords...)--> Dashboards and monitoring of digital KPIs using Google Data Studio
Reviews
Recommendations
FU
+3
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Education
- MSc in Big Data Analytics & Digital BusinessEDHEC BUSINESS SCHOOL2017Ce master a pour but de réconcilier les datas specialists et les decisions makers. Le contenu de ce Msc repose principalement sur le développement de compétences solides en: -Analyse de données digitales -Quantitative methods -Business & Management analytics Principales matières enseignées: ♦ Foundations of Big Data analytics ♦ Strategic and Digital analytics ♦ Marketing analytics ♦ Laws/Ethics/Security for Big Data ♦ Information and Big Data Systems ♦ Data visualisation, Data mining, Machine learning ♦ Programming in R, Python and Advanced VBA ♦ Optimisation
- Google Analytics CertificationGoogle2017