Description

Commercial leader with 15+ years in IT, market research, and digital media sales. I help companies craft GTM strategies, design sales process, and scale innovative solutions. I am passionate about bridging commercial goals with meaningful impact in business.

Currently serving as VP of Commercial Operations at Aim For Pharma, I work with vendors to align their offerings with the evolving needs of the biopharma industry—bridging compliance, culture, and commercial fit.

Prior to this, I helped to lead global commercial efforts at Sermo and BlueNovius, scaling revenue for social media platforms and digital explainer solutions that improve both brand reach and business outcomes.

The types of projects I excel at are:

- Design and implementation of business development processes

- CRM implementation and optimisation

- Sales operations, reporting and forecasting design and setup

- Sales team development and training

- ABM (Account Based Marketing) process design and reporting setup

- Contact data optimisation

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Fluent
French
Conversational

Workplace preferences

Can work on-site

Valencia (up to 50km)

SERMO
Senior Sales Director
June 2022 - Today (4 years)
Valencia, Spain
Engaging with more than 1.3 million HCPs across 150 countries, we offer a unique physician-first online community that allows clinicians to communicate about issues that are important to them and their patients. We're a world leader in turning physician experience, expertise, and observations into actionable insights for the global healthcare community.
BlueNovius: Digital Pharma Marketing Agency - Medical Explainer Videos for Pharma & Life science
Director of Customer Engagement
January 2021 - June 2022 (1 year and 5 months)
Valencian Community, Spain
We are a cutting-edge pharma marketing agency dedicated to providing customized video marketing solutions to pharma brands worldwide. We help companies educate physicians and improve patient outcomes.
BlueNovius: Digital Pharma Marketing Agency - Medical Explainer Videos for Pharma & Life science
Global Manager - Scientific video solutions
March 2020 - January 2021 (10 months)
Valencian Community, Spain

- New customer acquisition within existing enterprise pharma accounts
- Account Based Marketing execution and strategy
- Achieved €1 million in revenue in 2020
- Coaching and training SDR team
- Process design and implementation