Thomas G.

AXA wanted to promote the release of its AXA Mind Health Report 2026 through a short film for international social media. The goal was to transform a report rich in data and statistics into engaging, accessible visual content that could be easily adapted into multiple languages.

Design and production of a social media motion design film (9/16 format, then adapted to 16/9) based on a Bento-style graphic approach. Creation of the storyboard, generation of visuals using generative AI, animation of sequences, integration of key report statistics, compositing, graphic design, and adaptation of the project to allow for localization and translation by various AXA international teams. The film presents the main findings of the report through a modern and immersive visual narrative.

Art direction, generative AI, motion design, visual storytelling, Adobe After Effects, Photoshop, ChatGPT, Nano Banana, compositing, social media animation, multi-format production.

Creation of a premium video asset that highlights the key findings of the AXA Mind Health Report 2026 to an international audience. The project transformed complex mental health data into clear, engaging content tailored for social media, while facilitating its deployment across several AXA group countries.

L’Oréal Dermatological Beauty wanted to open its Growth Makers plenary session with a film that embodied its vision of growth, innovation, and performance on an international scale. The objective was to create a premium visual experience combining art direction, storytelling, and generative artificial intelligence to make a memorable launch for all attendees.

Art direction and visual concept for the film, storytelling development, creation of mood boards and visual references, generation of images and video sequences using generative AI, animation and motion design in After Effects, compositing, creation of transitions and cinematic sequences, finalization, and delivery for large-format event screening.

Art direction, generative AI, visual storytelling, motion design, Adobe After Effects, Photoshop, ChatGPT, Nano Banana, ElevenLabs, compositing, and post-production.

Creation of a premium opening film screened during the L’Oréal Dermatological Beauty plenary session. The project highlighted the brand's growth and innovation ambitions through an immersive visual experience combining creativity, generative AI technologies, and event production quality.

Leroy Merlin wanted to illustrate its Vision 2035 through a series of immersive films that would project its teams into the living and services of tomorrow.

Storytelling concept, art direction, creation of visual universes, generation of images and videos using AI, animation, compositing, and post-production for a series of 6 films totaling over 18 minutes of content.

Art direction, generative AI, visual storytelling, motion design, After Effects, Blender, Midjourney, Kling, ElevenLabs, and ChatGPT.

- Creation of a complete visual universe based on artificial intelligence workflows

- Production of 18 minutes of content (image, motion, sound design, narration)

- Art direction and supervision of a hybrid pipeline (AI + After Effects post-production)

Use of generative tools (Midjourney, Kling, Nano Banana, ElevenLabs…) combined with live-action footage for certain elements (avatar, acting).

Creation of an innovative audiovisual experience that showcases Leroy Merlin's strategic vision. The project was awarded the **Grand Prix OR Stratégies de l'IA 2026**.