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Thibault R.TR

Thibault R.

Growth & Marketing Manager | Expert 360° Strategy

€400/day
Grenoble, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Thibault

I support the Marketing & Brand teams of brands and scale-ups in their global growth strategy.

📍 WE ARE SOCIAL (Samsung, Amazon Music, EDF)
📍 BACK MARKET
📍 ADIDAS
📍 COSSETTE (Montreal)

---------- 🛠️ What we achieve together ----------

Go-to-Market (GTM) & Acquisition Strategy:
Defining your positioning, product launches, and brand deployment in new markets.

Multi-Channel & 360° Campaigns:
Design and deployment of 360° campaigns combining OOH/DOOH, Social Media, Influencer Marketing, and Events.

Digital Growth & CRO (DTC):
Complete optimization of the conversion funnel, A/B testing, personalization of the user experience, and retention strategies to maximize your e-commerce performance.

Partnerships & Influence:
Negotiation, contracting, and activation of complex brand collaborations and high-impact influencer programs.

---------- About me ----------

Hello, I'm Thibault 👋

🎓Education:
Master's degree in Strategic Management (Grenoble School of Management).

📅Experience:
7 years of expertise at the intersection of Brand Marketing, Social Media, and Growth.

🌍International Background:
Experience in Paris, Amsterdam, Montreal, and Barcelona.

📈Budget Management:
Comfortable managing large budgets (over $2M in annual billings managed in agency and €600K+ in acquisition budgets in scale-up).

🧪Entrepreneurial DNA:
Founder of a lifestyle brand (crowdfunding, brand identity, launch).

🚒Resilience:
6 years of commitment as a Volunteer Firefighter.

🏃‍♂️Passionate about sports:
Endurance athlete (Marathon, Trail, Cycling).

🇬🇧 I work fluently in French (native) or English for local or international assignments.

I usually respond in less than 2 hours.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Grenoble (up to 50km), Lyon (up to 10km), Paris (up to 10km)

Experience

  • We Are Social
    Account Manager (freelance)
    March 2026 - Today (3 months)
    France
    Managed end-to-end 360° social campaigns, aligning cross-functional creative teams with client goals to deliver high-impact digital workflows.
  • Cossette
    Account Manager
    CONSULTING AND AUDITS
    March 2024 - March 2026 (2 years)
    Montréal, Canada
    Supported Tier-1 brands (tourism, sports, and insurance industries) in executing high-impact cultural brand strategies.

    360° Campaign Management: Orchestrated over 30 high-velocity campaigns, connecting global strategies with local cultures (Gen Z/Youth).

    Budget & GTM Management: Managed multi-market activations ($2M+), using Agile methodologies to optimize Social & OOH strategies in real-time.

    Creative Synergy: Coordinated complex ecosystems (Creative Agencies, Media, Sports Marketing) from concept to execution.

    Influence & Community: Developed creator and ambassador partnership strategies to enhance brand authenticity.
    Project Management Brand Strategy 360° Campaign Media Planning Client Management
  • Back Market
    Regional Marketing Manager
    TECH
    July 2021 - January 2024 (2 years and 6 months)
    Paris, France
    Deployed brand growth and adoption strategies for the 18-24 age segment.

    Scaling & Acquisition: Managed full-funnel GTM strategies (CRM, Media, Influence) to maximize retention.

    Sports Marketing & Virality: Led the "Championnes Ligue" project (€500k budget), a hybrid sports activation (on-field/digital) that generated record brand affinity.

    Loyalty Program Launch: Created the "Back Market Student" program: +25% YoY growth in the 18-24 segment and 10k+ members acquired in Year 1.

    LTV Optimization: Designed acquisition loops and Gift Card strategies (+15% LTV, +22% repeat purchase).
    Growth Marketing Sports Marketing Customer Acquisition 360° Campaign Project Management

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Education

  • Bachelor of Science in Marketing
    GRENOBLE ECOLE DE MANAGEMENT
    2021
    Master's degree, Marketing
  • DUT Techniques de Commercialisations, Marketing
    Université Grenoble Alpes
    2017
    DUT Techniques de Commercialisations, Marketing

Skill set

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