About Thibault
French
Native or bilingual
English
Fluent
Experience
- We Are SocialAccount Manager (freelance)March 2026 - Today (3 months)FranceManaged end-to-end 360° social campaigns, aligning cross-functional creative teams with client goals to deliver high-impact digital workflows.
- CossetteAccount ManagerCONSULTING AND AUDITSMarch 2024 - March 2026 (2 years)Montréal, CanadaSupported Tier-1 brands (tourism, sports, and insurance industries) in executing high-impact cultural brand strategies.360° Campaign Management: Orchestrated over 30 high-velocity campaigns, connecting global strategies with local cultures (Gen Z/Youth).Budget & GTM Management: Managed multi-market activations ($2M+), using Agile methodologies to optimize Social & OOH strategies in real-time.Creative Synergy: Coordinated complex ecosystems (Creative Agencies, Media, Sports Marketing) from concept to execution.Influence & Community: Developed creator and ambassador partnership strategies to enhance brand authenticity.
- Back MarketRegional Marketing ManagerTECHJuly 2021 - January 2024 (2 years and 6 months)Paris, FranceDeployed brand growth and adoption strategies for the 18-24 age segment.Scaling & Acquisition: Managed full-funnel GTM strategies (CRM, Media, Influence) to maximize retention.Sports Marketing & Virality: Led the "Championnes Ligue" project (€500k budget), a hybrid sports activation (on-field/digital) that generated record brand affinity.Loyalty Program Launch: Created the "Back Market Student" program: +25% YoY growth in the 18-24 segment and 10k+ members acquired in Year 1.LTV Optimization: Designed acquisition loops and Gift Card strategies (+15% LTV, +22% repeat purchase).
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Education
- Bachelor of Science in MarketingGRENOBLE ECOLE DE MANAGEMENT2021Master's degree, Marketing
- DUT Techniques de Commercialisations, MarketingUniversité Grenoble Alpes2017DUT Techniques de Commercialisations, Marketing