Description

With 16 years of experience in the e-commerce sector, I have developed the expertise to serve as the technical bridge between digital infrastructure (e-commerce websites, ERP systems, etc.) and online business operations. Thanks to the expertise I’ve built up over the years in this field, I can make online sales processes smooth, scalable, and profitable, focusing on the integration between management systems (ERPs, such as NTS) and sales platforms (especially Quista and PrestaShop).

System Synchronization & ERP Migration

- Data Strategy & Catalog Management

- Localization & Internationalization (DACH Market)

- Digital Asset Management

Tech Stack:

- Platforms: PrestaShop (Expert), Shopify, WooCommerce.

- ERP/Software: Cube, Microsoft Excel (Advanced), Adobe Suite.

- Languages: Italian, German (native), English (fluent).

My goal is to turn technical complexity into a competitive advantage! By optimizing the website’s backend processes to maximize frontend conversion, success is guaranteed.

Industry field of expertise

Languages

English
Fluent
Spanish
Basic
French
Basic
Italian
Native or bilingual
German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Theodore Beninga (Freelance),
Senior E-commerce Operations Manager
E-COMMERCE
March 2026 - Today (3 months)
Rome, Italy
System Synchronization & ERP Migration
I have successfully coordinated complex migrations involving thousands of items, ensuring data integrity throughout the transition:
- Migration from ERP to Quista and subsequently to PrestaShop.
- Management of the entire communication ow between ERP and web store
- Single point of contact for technical troubleshooting
(of the ERP with the connector, of the connector to the
web store, and so on)

Data Strategy & Catalog Management
Expert in the large-scale manipulation of databases
converted from ERP systems into Microsoft Excel (Advanced):
- Data Cleansing
- Mapping of SEO-oriented attributes
- Structuring of multi-level product architectures
(group, subgroup, family, complex variants, tags,
dynamic B2C and B2B price lists).

Localization & Internationalization (DACH Market) As a native German speaker with uent English skills, I don't just translate catalogs; I perform what could be described as operational localization:
- Conguration of international tax rules (OSS)
- Logistics setup (shipping costs and weights, carriers) for foreign markets
- Management of B2B/B2C workows, including internationally.

Digital Asset Management
I integrate technical graphic design skills (using Adobe
Photoshop & Illustrator) into the e-commerce workflow
- Optimization of product images, iconographic assets,
and banners
- Image optimization for high-speed loading.

Tech Stack:- Platforms: PrestaShop (Expert), Shopify, WooCommerce.
- ERP/Software: Cube, Microsoft Excel (Advanced),
- Adobe Suite.
- Languages: Italian, German (native), English (fluent)
Project Management Data Engineer Big Data E-commerce Product management
Balloons World Store srl
E-commerce Manager
E-COMMERCE
January 2008 - Today (18 years and 5 months)
Casalvieri, FR, Italy
- Supervisor of the e-commerce of the company, responsible for creating new codes for products, their images as well as tags, references and translations.
- I worked on the back-end on Prestashop-based e commerce, customer proling, B2B, customer assistance.
- Supervisor for the company tech area, graphics, creator of images and newsletters.
- Supervisor for digital UV Roland printers and training of new employees in the printing and graphic department.
E-commerce Prestashop Back-End development Translator Troubleshooting
Visionärsfabrik (Freelance),
Data Analyst
E-COMMERCE
December 2022 - December 2025 (3 years)
Germany
Research data and information about many dierent products posted on major online stores. Around 10 dierent products have to be compared to each other in a table and their dierences have to be assessed in an Excel or Google sheets table, list the information for at least 5 criteria / attributes for each product and evaluate negative and positive aspects of each product.
Data analysis Data mining