Freelancer profile translated to English.
Back to original languageAbout Theo
🎯 As a **Klaviyo & Email Marketing Consultant**, I specialize in creating effective email marketing strategies for online stores.
For **6 years**, I have been helping e-commerce businesses grow their revenue through **Klaviyo**.
I have had the opportunity to work with over **60 clients**: Paradigme, Matcha Paris, Enyo, Nowa Cosmetics, Maison Hadenn, La Virgule, Veldt, Extra Terrasse, Mister Blob, Vert Jade, Orthovitale, Louvini, Blondel, Bestfit, Erro...
Here's what I offer:
-Klaviyo Consulting/ Email Marketing:
- Completeauditof your Klaviyo account
- Creation and optimization of **email automations (flows)**: welcome, abandoned cart, post-purchase, reviews, etc.
- Definition and sending of regularnewsletterswith astrategic editorial calendar
-Advanced segmentationof your email list for personalized and targeted messages
-Analysisof data and detailed performance reports
- Improvement of emaildeliverabilityand engagement
-Custom design creation
-Klaviyo Training/ Email Marketing
-WhatsApp Marketing/ SMS Marketing
-Brevo
If you want to increase your revenue by maximizing the impact of your email marketing, I am here to help you.
By combining myskillsinretention strategyanddata analysis**, I am available to contribute to the growth of your e-commerce brand through **powerfulandtargetedemail campaigns.
My LinkedIn:**Théo Busson**
I am available now.
Contact me to discuss how I can help you achieve your goals!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- LES NICOLETTESFull Setup, Monthly Management & Loyalty ProgramE-COMMERCEFebruary 2026 - Today (4 months)Lyon, FranceLong-term mission for Les Nicolettes, a brand of handmade resin jewelry in France, combining Klaviyo deployment, continuous campaign management, and integration of a loyalty and referral program via Loyoly.🔹 Initial SetupAccount audit, DNS, sending domain, capture pop-up, personalized purchase journey🔹 Automations Deployed (7 basic flows)Welcome (4 emails), Abandoned Cart (3 emails), Abandoned Checkout (2 emails), Post-Purchase (3 emails), Abandoned Browse/Product Views (2 emails), Customer Reviews (2 emails), Reactivation of Old Buyers (3 emails)🔹 Loyoly Loyalty & Referral Program (6 flows)Points earned + activation, points summary + expiration, birthday, VIP / tier reached, upsell/cross-sell by category, reactivation + referral invitation🔹 Segmentation25 strategic segments: RFM, purchase history, product category, customer status, geography🔹 Ongoing Monthly Management4 newsletters/month with editorial calendar, writing and design, A/B tests, deliverability optimization, database cleanup, monthly performance report🔹 Additional ChannelsSMS / WhatsApp in flows, integration of B2B contacts into Klaviyo CRM
- NiirKlaviyo Setup & Launch — Full Configuration & SegmentationE-COMMERCEFebruary 2026 - March 2026 (1 month)Lyon, FranceFull Klaviyo deployment for NIIR, from technical setup to launching flows and capture, with specific segmentation by ordered products.🔹 Technical ConfigurationKlaviyo setup, Shopify integration, DNS, domain validation, advanced tracking, deliverability tests🔹 Automations Deployed (5 flows)Welcome (3-5 emails), Abandoned Cart (2-3 emails), Abandoned Checkout (2-3 emails), Reactivation of Old Buyers (3 emails), Post-Purchase (3 emails)🔹 Acquisition & SegmentationPop-up + integrated site form with birthday field, 25 strategic segments including product pre-order segmentation🔹 Content & DesignPersona-based writing, responsive templates, dynamic variables (first name, history, viewed products)
- Öko EuropeKlaviyo Training — Full Support & Flow SetupE-COMMERCEFebruary 2026 - Today (4 months)Lyon, FranceCustom Klaviyo training mission for ÖKO EUROPE: a hybrid approach of training + collaborative setup to make the team autonomous on the entire tool.🔹 Technical & DeliverabilityTraining and supported setup: DNS, SPF/DKIM/DMARC, advanced tracking, Klaviyo plan optimization🔹 SegmentationTraining + collaborative creation of 25 strategic segments (RFM, behavioral, geographic, VIP, product categories)🔹 Automations (10 flows)Basic: Welcome (4), Abandoned Cart (3), Abandoned Checkout (2), Post-Purchase (3)Advanced: Reactivation (3), Abandoned Product View (2), Abandoned Site View (2), Upsell/Cross-sell (2 per category), VIP Customer (3)🔹 Content & DesignTraining in subject line writing, strategic brief per email, responsive templates created together🔹 Strategy & Management3-6 month editorial calendar, KPI analysis training, tracking dashboard, A/B testing
Reviews
V
Vincent
ORTHOVITALE
Reviewed on 10/22/2024
Théo was proactive and very effective in implementing the strategy, while ensuring exemplary attention to detail. His deep knowledge of Klaviyo greatly facilitated communication. I recommend him!
Jeremie
Moov Collective LTD
Reviewed on 8/15/2024
Théo did an excellent job configuring and connecting Shopify flows with Google Merchant Center. His technical expertise and efficiency simplified and optimized our processes. Thanks for this successful collaboration!
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor's Degree in Digital MarketingBritish School of Marketing Digital2020
- Bachelor's Degree in International BusinessEcole Supérieur Des Pays De La Loire2020