About Caroline
Based in London, I help international brands, media outlets, and businesses create clear, high-quality, and engaging content in both French and English.
I specialize in everything from long-form editorial (interviews, deep-dive reports, features) to branded content for sectors like Tech, Fintech, Luxury, and Culture. My focus is always on editorial consistency and top-tier writing.
What I bring to your project:
Simplifying the complex: I take technical or difficult topics and turn them into stories that are easy to read and hit your business goals.
Adaptability: I quickly learn your brand voice and respect your guidelines and deadlines.
Research-driven: With a strong background in qualitative research and user interviews, I know how to find the human angle and turn consumer insights into high-value content.
Whether you need a sharp SEO article, a compelling brand story, or help defining your editorial tone, I’m here to help you connect with your audience.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Londres (up to 10km)
Experience
- FreelanceCopywriter, Creative & Editorial Consultant (FR/EN)PRESS AND MEDIAAugust 2018 - Today (7 years and 10 months)Londres, United Kingdom
- Wrote brand copy and campaign content for clients in tech, luxury, finance, and culture.
- Published long-form editorial: profiles, investigations, and personal essays, in both English and French.
- Delivered script doctoring and original screenwriting for web content and TV pilots for major networks including Canal+ and France Télévisions.
- FreelanceProduction Assistant | New York Times Opinion (Jonathan Pie Series)FILM AND AVFebruary 2022 - September 2022 (7 months)Paris, France
- Set Operations: Managed the physical setup of props, organized equipment, and maintained a clean, efficient filming environment.
- Logistical Support: Executed "runs" for supplies, coordinated transportation, and provided immediate administrative help to the producers.
- Talent Assistance: Facilitated smooth performances by manually operating the autocue/teleprompter and ensuring the cast has everything they need to stay focused.
- VeloxxConsultante en recherche marketing bilingue (FR/EN)FASHION AND COSMETICSAugust 2025 - November 2025 (3 months)Londres, United Kingdom
Qualitative Research & Consumer Insights for FMCG Brands
- Conducted in-depth interviews (in-person and via Zoom) and facilitated focus groups for global FMCG brands (Danone, L’Oréal, Mars, etc.).
- Collected, recorded, and analyzed qualitative data (verbatims) to identify actionable consumer insights.
- Drafted client presentations and debrief decks, including executive summaries, strategic recommendations, and key quotes.
Confidential Studies Focused On:
- New product/recipe launches.
- Packaging tests.
- Brand awareness and perception.
- Usage and consumer experience (U&A).
Short-term, agile, and results-oriented missions: Proven ability to build rapport with participants, identify underlying needs, and translate consumer sentiment into actionable insights for Marketing and UX teams.
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Education
- Master en Industries CréativesSorbonne Paris VIII2015Mémoire : « Les Beauty Vloggers : le début d’une nouvelle industrie »
- Master en Édition & Audiovisuel (Scénario)Sorbonne Paris IV2014Mémoire : « L’avenir des séries TV est-il en ligne ? »
Certifications
- Journaliste on LineAFFICOM – Sciences-U Paris2016