Teo Comyn

Shopify development and technical SEO optimization mission for Nutripure, a leader in sports nutrition. Objective: stabilize the Shopify Markets (ES/IT) architecture and correct all international SEO signals on Shopify.

Shopify Development & Technical SEO:

Stabilization of Shopify Markets/Languages structure: removal of parasitic URLs and international SEO noise

Correction of hreflang (ES ↔ IT) + x-default on the Shopify hub homepage

Implementation of JSON-LD structured data on Shopify: BreadcrumbList + FAQPage

Shopify robots.txt optimization (crawl control: filters, parameters, unused patterns)

Semantic markup adjustments (Hn) on key Shopify templates

Shopify Front-end Performance:

Non-blocking scripts (defer) + performance pass on Shopify collection pages

Compression and optimization of over 2,700 images + standardization of ALT tags across the entire Shopify catalog

Result: clean international Shopify SEO architecture, corrected hreflang signals, improved front-end performance across the entire Shopify store.

6-month mission of Shopify development and CRO/UX optimization for On The Wild Side, a benchmark brand in premium organic cosmetics. Objective: streamline the Shopify purchase journey and increase the conversion rate across the entire store.

Liquid Development & CRO on Shopify:

Development of dynamic ingredient display on Shopify collection pages to improve composition readability

Creation of a real-time estimated delivery date Liquid script on Shopify product pages

Development of a discount reminder pop-up (-10%) on Shopify product pages, optimized for conversion without harming UX

Highlighting customer reviews at the top of Shopify pages with dynamic synchronization to enhance trust

Integration of rich videos on the best-selling product page (Eye Contour Balm), optimized for fast loading

Shopify UX Optimization:

Redesigned Shopify purchase journey: essential information made visible without unnecessary scrolling

Reinforced Shopify trust elements at each stage of the funnel (collection, product, cart)

Responsive optimization: smooth Shopify experience on desktop and mobile

Result: more engaging Shopify interface, better access to key information, optimized Shopify purchase journey over 6 months of continuous iterations for a well-known cosmetic brand.

AdTech – "Agency" ad accounts (Meta, Google, TikTok)

DIGITSOLUTION is an agency specializing in providing high-performance "agency" ad accounts (Meta, Google, TikTok) for e-commerce businesses, affiliates, and high-volume brands. As CMO, I was responsible for marketing strategy, growth, and revenue generation.

Challenges

Structure a clear offering around our "High Score Agency Ad Accounts" and our "Invincible Meta Setup", attract clients with high media spend, and secure a recurring pipeline of qualified deals.

Key Actions

• Positioning & Branding: Clarification of the offering (promise, differentiation, proof), redesign of key messages on the website, funnels, and sales assets.

• Acquisition & Growth: Orchestration of Meta Ads, Google Ads, TikTok Ads & LinkedIn campaigns to recruit high-potential clients (e-commerce, info-entrepreneurs, agencies, affiliates).

• Implementation of a test & learn system: testing angles, offers, creatives, and funnels to optimize CAC, ROAS, and LTV.

• B2B Funnel: Building sequences (landing page → call → onboarding), sales scripts, arguments based on concrete gains: lower CPM, stability, high spend capacity.

• Community Activation: Development of a Telegram business group as a retention, upsell, and cross-sell lever.

• Data Management: Monitoring KPIs (MQL, closing rate, MRR, churn, acquisition cost by segment) and prioritizing actions based on ROI.

Impact

Structuring an acquisition and conversion engine focused on high media spend clients, increasing average order value per client, and improving recurring revenue predictability.