Tatiana Pesnya

Hello,

I am a Web Analytics Consultant with over 10 years of experience on my own, as well as in the best Parisian analytics agencies. Over these years, I have worked for clients in very diverse sectors of activity: automotive, beauty, banking, building & construction, e-retailers e-commerce.

I offer analytics tool implementation services:

- Migration to GA4 or other tools (Matomo, AT Internet Piano). I am certified on most tools.

- Creation of custom tagging plan for web and mobile applications in SDK

- GTM configuration and maintenance

- Dashboard creation in Looker Studio

- Work on the legal part: CMP configuration (OneTrust, Didomi, Axeptio, CookieBot), creation and optimization of consent banner, configuration of analytics measurement tool in compliance with CNIL regulations

- User journey and performance analysis

Other missions that I carry out with my clients:

- Audit of tracking and data collection

- Project monitoring and coordination between technical (developers) and marketing service providers.

- Creation of dashboard and monthly / weekly activity reporting

- Analysis of a site's performance

- Analysis of media campaigns

- Audience creation

Previously a front-end developer, I am comfortable on technical missions.

Graduate of one of the best digital schools in France, HETIC (Montreuil).

Clients: Sephora, Estée Lauder Companies, Pierre&Vacances, Peugeot, Disneyland Paris, Hermès, Nocibé, L'Oréal