Freelancer profile translated to English.
Back to original languageAbout Tania
I support ambitious leaders who want to grow their business. From sparring partner to part-time CMO. We find the formula that suits you.
My background has led me through all sizes of companies without confining me to a single sector. This richness allows me to build bridges, borrow good ideas where they work, and bring them back when relevant.
My experience in startup studios has trained me in design thinking and business design, which have become major assets in my approach to marketing. I have also managed transformations in change management contexts, a dimension that I systematically integrate into transitions.
My common thread:a business perspective. Everything I lead, all the decisions I make are guided by your growth objectives.
My clients:
Post-funding startups structuring their acquisition | Scale-ups that are plateauing and looking to unlock growth | Acquirers who inherit a vague or non-existent marketing strategy.
My method:
Lay the foundations (positioning, offering, go-to-market, monitoring), then coordinate execution with your teams or my service providers.
+30 leaders supported | HealthTech, Fintech, Insurance, Sports, Education, Production, Construction | B2B·B2C
French
Native or bilingual
English
Conversational
Portuguese
Basic
Spanish
Basic
Can work on-site
Marseille (up to 50km)
Experience
- CMOOutsourcedCONSULTING AND AUDITSMarch 2024 - Today (2 years and 3 months)Strategic and operational support for startups, scale-ups, and SMEs in their marketing and go-to-market strategy.
Recent Missions
Berkail - Ongoing Strategic ConsultingSupporting the leader on strategic marketing and development reflections. Sparring partner on structuring decisions.Yes Yes Padel - Complete LaunchGo-to-market from scratch: positioning, offer architecture, acquisition channels, launch coordination. Operational marketing structure deployed.Médiane Synergie - Strategic RepositioningComplete audit, positioning overhaul, marketing offer structuring, activation plan. Clarified and deployable marketing strategy.Orisha (Music Production) - Business StructuringPositioning, offer architecture, development strategy. Transition from artist activity to a professional structure.Victoire Eouzan (Photography) - Optimization & CommunicationBusiness optimization, communication strategy, sales structuring.Esclaibes School - Strategic CampaignCommunication campaign for the opening of a new class. Enrollment objectives met.+30 leaders advised on their marketing strategy through audits and short-term support. - Startup Studio Manine (Groupe Candide)DirectorJune 2022 - June 2023 (1 year)Marseille, FranceCreation from scratch of the corporate startup studio for the Candide group.Elaboration of the complete methodology (ideation, discovery, testing/PoC, decision)
- Structuring of selection and acceleration processes
- Building a dedicated core team
- Organization of an idea contest with a professional jury
- Definition of the studio's business model
Skills: innovation, process structuring, business design, startup/corporate project management - Kwote (Fintech)Marketing & Communication ManagerApril 2018 - June 2020 (2 years and 2 months)Marseille, FranceManaged the marketing and communication launch of Kwote, a fintech startup for credit managers.
- Implementation of the marketing & communication strategy from scratch
- Brand awareness development: positioning, website, content, social media, PR
- Structuring of lead generation campaigns
- Participation in strategic product development
- Recruitment and onboarding of a Sales & Marketing Director
Result: Operational marketing structure, team recruited, customer base launched
Recommendations
VD
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Education
- DEES CommunicationEsupcom Aix-en-Provence2008DEES Communication
- Dashboards and KPIs applied to web marketingVISIPLUS Academy2017Tableaux de bords et KPI appliqués au web marketing