SKFreelancer profile translated to English.
Back to original languageAbout Sylvia
I support companies in strengthening their brands, protecting their reputation, and telling compelling stories – whether in stable growth phases or sensitive crisis situations. With over 15 years of experience in strategic communication, campaign management, and stakeholder management, I develop and implement tailor-made measures that are effective. My projects range from national image and recruiting campaigns to the launch of innovative products such as an AI-based dialogue application. Clients particularly appreciate my clear strategy, quick comprehension, and ability to get to the point with complex content in a target-group-oriented manner.
German
Native or bilingual
English
Fluent
Can work on-site
Erfurt (up to 50km)
Experience
- Leibniz-Institut für Alternsforschung – Fritz-Lipmann-Institut (FLI)Head of CommunicationsNovember 2023 - March 2025 (1 year and 4 months)• Leading the communications department of an English-speaking international research institute with employees from over 40 nations.• Development and implementation of the communication strategy, including digital transformation projects.• Execution of a complete website relaunch and development of an international social media strategy.• Further development of crisis communication frameworks and advising the institute's management on sensitive issues.• Media relations, press, and public relations to position the institute as a leading research center.• Budget responsibility, team leadership, and management of external agencies.
- Helios Klinikum ErfurtHead of Corporate Communications & MarketingJuly 2010 - July 2023 (13 years)• Overall responsibility for corporate communications, marketing, and brand strategy of one of Germany's largest private hospital operators.• Management of crisis communication in a sensitive environment with high public attention.• Implementation of company-wide recognized best-practice campaigns for recruiting staff and referring physicians across various channels.• Introduction of corporate identity measures and several website relaunches.• Leadership of an interdisciplinary team, budget planning, and collaboration with external agencies.
- Thüringer StaatskanzleiHead of Speechwriting DepartmentJanuary 2008 - January 2010 (2 years)• Drafting speeches and statements for the state government in line with political and public objectives.• Participation in high-level projects and official public relations.
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Education
- Magister Artium (M.A.) – German Studies, English/American Studies, JournalismGeorg August University Göttingen2000Interdisziplinärer Studiengang mit Schwerpunkt auf Sprach- und Literaturwissenschaft sowie Journalistik. Vermittelte fundierte Kenntnisse in Medienarbeit, Kommunikationsstrategien und interkultureller Textgestaltung. Ergänzend zweijähriges Volontariat (Redaktionsausbildung) bei der Thüringischen Landeszeitung (TLZ) mit Fokus auf Recherche, redaktionelle Arbeit, Textproduktion und Medienrecht.