Freelancer profile translated to English.
Back to original languageAbout Sylvia
I welcome inquiries at hi(@)sylvia-berge.de!
Social Media Strategy & Conception
- Development of tailor-made social media strategies and creative campaign concepts with a focus on Instagram, YouTube, and LinkedIn.
- Targeted approaches to increase reach, engagement, and growth.
Social Media Consulting
- Performance Analysis & Optimization: Detailed evaluations and data-based recommendations for performance improvement.
- Community Management & Development: Development and implementation of sustainable community strategies for long-term brand loyalty.
- Tool Management & Workflows: Consulting on the efficient use of tools for content planning, analysis, and community management.
- Process Optimization in Teams: Introduction of scalable workflows for seamless content creation and efficient collaboration.
Social Media Channel Management, Editorial & Copywriting
- Editorial Planning & Content Strategy: Structured planning and implementation of targeted content across all relevant channels.
- Copywriting for all touchpoints: Creative and brand-appropriate texts for social media, websites, blogs, newsletters, and more.
- Content Marketing: Development and implementation of blog and newsletter strategies for lead generation and brand positioning.
Speaker for Keynotes, Workshops & Masterclasses
Inspiring talks, practical workshops, and interactive masterclasses on current trends, best practices, and strategies in social media marketing at conferences, training sessions, or digital events.
German
Native or bilingual
English
Native or bilingual
Spanish
Basic
French
Basic
Polish
Basic
Can work on-site
Köln (up to 50km)
Experience
- Sylvia BergeSelf-Employed Social Media ConsultantSOCIAL NETWORKSMay 2022 - Today (4 years and 1 month)Social Media Strategy & Conception
- Development of tailor-made social media strategies and creative campaign concepts with a focus on Instagram, YouTube, and LinkedIn.
- Targeted approaches to increase reach, engagement, and growth.
Social Media Consulting- Performance Analysis & Optimization: Detailed evaluations and data-based recommendations for performance improvement.
- Community Management & Development: Development and implementation of sustainable community strategies for long-term brand loyalty.
- Tool Management & Workflows: Consulting on the efficient use of tools for content planning, analysis, and community management.
- Process Optimization in Teams: Introduction of scalable workflows for seamless content creation and efficient collaboration.
Social Media Channel Management, Editorial & Copywriting- Editorial Planning & Content Strategy: Structured planning and implementation of targeted content across all relevant channels.
- Copywriting for all touchpoints: Creative and brand-appropriate texts for social media, websites, blogs, newsletters, and more.
- Content Marketing: Development and implementation of blog and newsletter strategies for lead generation and brand positioning.
Speaker for Keynotes, Workshops & MasterclassesInspiring talks, practical workshops, and interactive masterclasses on current trends, best practices, and strategies in social media marketing at conferences, training sessions, or digital events. - TACSY GmbHTeam Lead Social Media & Project ManagementSOCIAL NETWORKSFebruary 2021 - May 2022 (1 year and 3 months)Cologne, Germany- Professional leadership, development, and coordination of the Social Media & Project Management team- Conception of strategies and formats for digital brand communication and consulting- Development of pitch presentations- Operational channel management including monitoring, analysis of activities with a special focus on YouTube and Instagram platforms- Project management of campaigns and productions including briefing and management of external service providers- Market observation, identification, and evaluation of trends- Responsibility and implementation of the agency's communication via blog, newsletter, and social media- Excerpt of clients managed: Williams Racing, Bundeswehr Exclusive, Volkswagen R
- TACSY GmbHSenior Social Media Manager | Project ManagerSOCIAL NETWORKSFebruary 2020 - February 2021 (1 year)Köln, Germany- Conception of digital strategies and formats as well as strategic consulting- Operational channel management including monitoring, analysis, and evaluation of activities- Project management of (influencer) campaigns and (YouTube) productions, such as "Besatzung Bravo" and "Einsatz gegen Corona" for Bundeswehr Exclusive, "YouTopia" 2020 for i&u, or "Wat is?" for the city of Cologne.- Briefing and coordination of project teams and management of external service providers- Market observation, identification, and evaluation of trends- Responsibility and implementation of the agency's communication via blog, newsletter, and social media
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Education
- Master of ArtsRheinische Friedrich-Wilhelms-Universität Bonn2017Master of Arts (M.A.), Medienwissenschaft
- Master in Innovation in Journalism, Social Media in JournalismUniversidad Miguel Hernández de Elche2016Máster en Innovación en Periodismo, Las redes sociales en el periodismo