Freelancer profile translated to English.

Description

👋 Welcome to my profile,

I have been a marketing and communication specialist for 15 years.

I am fluent in 3 languages (French, English, and Arabic).

My background includes experience with companies of all sizes, across various sectors (hospitality, gastronomy, spa, sports, media, fashion...), in France and internationally (Europe and the Middle East).

1- My missions:

To help you:

- design, rebrand, or reposition your brand and/or product

- optimize your omnichannel growth 🚀

- create and deploy marketing and communication strategies and operational tactics

- target new customers

2- My working method:

To offer you a synergy of Knowledge, Experience, and Skills for your new projects as a Strategy and Operational Consultant.

3- My expertise 😊

a- Hidden secrets:

- External audit: identify market opportunities, trends, and differentiation levers

- Internal audit: identify your strengths and weaknesses

- Data analysis: better understand customer needs

- Campaign performance monitoring: achieve set objectives

b- From strategy and tactics development to deployment:

- 360° Marketing and Communication: strategic and operational, traditional and digital, inbound and outbound

- Growth hacking, lead generation, and traffic acquisition

c- Levers not to miss:

- Creation, redesign, and/or optimization of websites and social media pages

- Development of editorial line and content optimization

- Creation of flyers, white papers, etc.

- Newsletter design and sending

- Campaign launches: advertising, acquisition, and organic

- Press release writing/translation

I would be delighted to support you throughout your project to help you achieve your goals!

Let's get acquainted 👋

Languages

Italian
Basic
Arabic
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Euronews
Brand Marketing Project Manager (Brand & Content)
PRESS AND MEDIA
May 2021 - Today (5 years)
Lyon, France
• Manage the creation and launch of new brands, programs, and cross-platform formats (TV, digital, podcast)
• Analyze audience behavior, benchmark, and identify new opportunities
• Contribute to the development of the brand strategy in line with the editorial line, positioning, and targeting of new audiences
• Brief and manage relationships with creative and media agencies
• Participate in the creation and monitoring of international B2C and B2B advertising campaigns: "Feel Connected to Europe" awarded campaign of the week by "Campaign UK" magazine
Brand Marketing Brand Content Advertising Campaign Product Launch Market Research Audience Analysis Positioning Strategy
Cedars Tech
Marketing and Communication Specialist
TECH
March 2021 - June 2022 (1 year and 3 months)
Paris, France
• Lead the creation of brand identity and participate in defining the communication strategy with the support of the EU Global Diaspora Facility (EUDiF)
• Contribute to the participation of Cedars Tech and 8 startups at VivaTech 2021
• Ensure media coverage
Brand Launch Brand and Identity Communication Strategy Exhibition Communication
Balletto Dance Shop
Marketing and Communication Specialist
FASHION AND COSMETICS
December 2019 - June 2020 (7 months)
Bordeaux, France
• Contribute to defining brand identity and brand content
• Ensure competitive intelligence and benchmarking
• Develop website structure, ergonomics, and functionalities
• Evaluate and propose optimizations for website referencing and social media activations
Consulting Branding & Identity Benchmark Web Development Web Marketing Strategy Brand Content Social Media Brand Launch