About Swan
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Experience
- Node Studio
On Malt
Meta Ads SupportDIGITAL AND ITJune 2026 - June 2026🎯 Context: Deployment of Facebook Ads and Instagram Ads campaigns to obtain qualified leads.🛠️ What I did:Two-stage strategy: awareness among audiences interested in AI and skill development, then conversion via Lead AdsPrecise targeting on a professional audience (freelancers, employees retraining, entrepreneurs, tech-curious profiles)Writing messages adapted to a thoughtful decision-making cycle and a training investmentRetargeting website visitors and audiences engaged with organic content📈 Result: Steady stream of qualified project requests. - Maison Véronique ToubianaMeta Ads & Instagram Ads for High-End Interior DesignerARCHITECTURE AND URBAN PLANNINGApril 2026 - April 2026Paris, France🎯 Context: Deployment of Facebook Ads and Instagram Ads campaigns to develop the brand's notoriety and generate qualified project requests.🛠️ What I did:Showcasing achievements through immersive visual formats (before/after carousels, project Reels, ambiance videos)Two-stage strategy: awareness on affinity audiences (decor/architecture), then conversion via Lead AdsPrecise targeting of a high-net-worth clientele (high socio-professional categories, homeowners, design enthusiasts)Writing messages adapted to a long decision-making cycle and a high project budgetRetargeting website visitors and audiences engaged with organic content📈 Result: Steady stream of qualified project requests, aligned with the brand's premium positioning.
- Studio OnMeta Ads & Instagram Ads for Pilates Reformer StudioSPORTSJanuary 2026 - April 2026 (3 months)Paris, France🎯 Context: Acquisition of new students through geo-localized Facebook Ads and Instagram Ads campaigns, with a strong focus on converting to discovery trial sessions.🛠️ What I did:Setup of Lead Ads and conversion campaigns for trial offers and subscriptionsGeo-localized targeting around the studio for wellness, sports, and lifestyle audiencesCreation of creatives in real conditions (class videos, student testimonials, studio ambiance)Retargeting website visitors and people engaged with Instagram contentOptimization of cost per lead and conversion rate to active customer📈 Result: Regularly filled student roster and increased local studio awareness.
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Education
- Baccalaureate in CinemaLycée Jean Monnet Montpellier2015