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Svetlana Howley-FeodoroffSH

Svetlana Howley-Feodoroff

Hospitality Operations & Experience Consultant

€650/day
Brest, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Svetlana

Are you the owner of a hotel, guesthouse, or hotel concept, and you want to offer your clients much more than just a stay? I will help you create or develop your business by focusing on customer experience, service quality, and the overall consistency of your offering.

My expertise, developed with international brands such as Soho House, Six Senses, and Club Med, allows me to support you on key issues: positioning, service quality, differentiation, and operational excellence.

I distinguish myself through a tailor-made, human-centered approach that combines attention to detail, field expertise, and strategic insight.

I am involved in projects such as:
  • Designing customer journeys and immersive experiences, aligned with your positioning
  • Opening or repositioning strategy, with definition of offer and brand pillars
  • Service quality audit and improvement, with implementation and monitoring of action plans
  • Creation of operational guides and reception standards, to ensure consistency and team skill development
  • Development of differentiating and sustainable offers, designed to build loyalty and performance
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Brest (up to 50km), Rennes (up to 50km), Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km)

Experience

  • HF HOSPITALITY CONSULTING
    Founder & Hospitality Consultant
    HOSPITALITY
    June 2025 - Today (1 year)
    • Advising clients on openings, operational transitions, and onboarding, ensuring smooth handovers and effective process implementation.
    • Developping design-led, service-focused, and eco-conscious strategies that also enhance brand positioning and marketing impact, helping properties attract and engage their target clientele.
    • Providing actionable recommendations on product, service standards, and operational efficiency to elevate overall property performance.
    • Collaborating with clients to define bespoke action plans, supporting sustainable growth and distinctive hospitality experiences
  • CLUB MED
    Room Division Product & Services Manager - Europe / Africa / French West Indies
    HOSPITALITY
    May 2024 - June 2025 (1 year and 1 month)
    Lyon, France
    Strategic Planning & Seasonal
    • Review Led product diagnostics and competitive analysis to identify growth opportunities
    • Assessed seasonal performance across guest satisfaction and financial KPIs Delivered strategic recommendations to shape future offerings
    Guest Experience & Brand Strategy
    • Designed new guest experience concepts aligned with Club Med's brand identity
    • Collaborated cross-functionally to translate insights into innovative, marketable services
    Service Optimisation & Efficiency
    • Defined and refined service specifications and product standards
    • Oversaw implementation and issued recommendations to enhance quality and consistency
    Construction & Renovation Projects
    • Responsible for construction standards compliance and updating technical briefs and coordinated with internal stakeholders
    • Represented the P&S stream in strategic build and refurbishment projects

    Digital Innovation
    • Contributed to digital transformation projects and tool development
    • Supported operational rollout and adoption of new digital solutions
    Change Management Project Management Team Management Budgetary Control Budget Management
  • AURIENS GROUP
    Head of Resident Services & Club Resident Services
    HOSPITALITY
    October 2022 - May 2024 (1 year and 7 months)
    Chelsea, London, England, United Kingdom
    • Oversaw resident onboarding, retention, and pre-move-in experience
    • Managed front of house, housekeeping, laundry, budgets & P&L
    • Led resident move-in projects, coordinating contractors, designers, OS&E/FF&E procurement and budget control
    • Handled financial queries, invoicing, tenancy renewals and legal licensing Directed PMS implementation task force post-opening, including benchmarking and training
    • Consulted on operational and design strategy for future Auriens developments Acted as GM deputy during absences
    Budget Management Project Management Operations Management Operational Management Product Development

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Education

  • MBA
    ESSEC Business School / IMHI
    2016
    MBA
  • Bachelor
    Vatel Hotel School
    2013
    Bachelor

Skill set

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