Freelancer profile translated to English.
Back to original languageAbout Stéphane
💥 Turn your clicks into success with a **certified Google Ads expert**! 💥
✨200 Successful Missions on MALT✨
Nearly 400 happy clients accompanied Step by Step
Expert Google Ads Consultant for nearly 15 years, I do more than just increase your ROAS: I MAXIMIZE YOUR PROFIT ON AD SPEND.
MY SCOPE
+ Full-Funnel Acquisition
→ Search Ads campaigns - Performance Max, DSAs
→ Google Shopping ads
→ Google Display ads
→ Google YouTube ads
→ Google Demand Gen ads
+ Conversion (CRO)
→ creation of landing pages and forms optimized for conversion
→ creative strategy and editing of your static and video ads (Youtube, Demand Gen…)
+ Business Vision and alignment with your business KPIs → CAC, AOV, LTV, POAS
+ Synergies with Meta Ads/Social Ads for a cross-channel funnel
+ 1:1 Google Ads Coaching
WHY ME?
15 years of experience on 200+ B2B/B2C accountsoften complex, including: La Fédération Française du Bâtiment, Magnitude Construction, Anaxago, France SCPI, Cocoon Assurances, Allurion Technologies, Groupe Seb...
- Demanding work with immediate impact on your results
- Judicious use of AI vs. manual campaigns
- Advanced tracking (GTM, GA4, CRM)
- Optimization of your entire conversion funnel
- Premium automated dashboards
- Google Certifications: Google Ads, Analytics, Shopping
- Holistic approach: integration with your other channels (Meta Ads, emailing, SEO)ex SEO & Content Marketer
- Training of 1000+ marketers since 2013 (in agencies and accredited centers)
- Complementarity: partnered with Stéphanie Claudel (Meta Ads, CRO & Growth expert), we cover 100% of your Paid Media acquisition
- Guaranteed responsiveness: I only work with a small number of clients
Benefit from 15 years of expertise to fuel your success and transform your Google Ads campaigns into a profitable and predictable growth lever.Shall we chat?
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- CRESPGrowth Manager: Google Ads & CROEDUCATION AND E-LEARNINGApril 2025 - Today (1 year and 2 months)Managed Google Ads campaigns to optimize the visibility and conversions of Cresp Formation. Implemented CRO (Conversion Rate Optimization) strategies to maximize ROI.
- 30% increase in qualified leads through targeted campaigns.
- 35% improvement in conversion rate through A/B testing and in-depth analysis via Google Analytics and Google Tag Manager.
- 25% optimization of ROAS (Return on Ad Spend) by adjusting bids and audiences.
Skills: Google Ads, CRO, Growth Marketing, Copywriting, Google Analytics, A/B Testing - TamaziGrowth Marketing Consultant - Omnichannel Acquisition & ConversionE-COMMERCEOctober 2024 - July 2025 (9 months)Managed a **360° Growth Marketing strategy for Tamazi.fr**, an e-commerce platform specializing in artisanal and local products, aiming to maximize customer acquisition and ROI through omnichannel campaigns. Integration of Google Ads, Facebook Ads, email marketing sequences, etc.
Key Achievements:
Google Ads & Google Shopping:
- Setup of PMax and Shopping campaigns with an optimized product feed via Google Merchant Center (managing 500+ SKUs).
- Optimization of titles, descriptions, and attributes (custom labels for segmentation by season and best-sellers), leading to +40% qualified clicks and +35% ROAS
Data Analysis (data-driven):- In-depth analysis via Google Analytics 4, Hotjar, and DataFeedWatch to identify bottlenecks.
- Implementation of custom dashboards to track KPIs (CTR, conversion rate, average order value).
Product Feeds (Google Shopping & Marketplaces):
- Optimization of product feeds with DataFeedWatch for Google Merchant Center and Facebook Catalog
- Result: 30% reduction in feed errors and successful integration on Amazon Marketplace to diversify sales channels.
Social Media Strategy:- Launch of Facebook Ads campaigns (Dynamic Product Ads, Carousel Ads) and Instagram Shopping.
- Result: +50% engagement on Instagram and +25% sales via social commerce through conversion-optimized campaigns.
Email Marketing Sequences:
- Design of automated sequences via Klaviyo. Increased open rate by 35% and click-through rate by 20%.
- Result: +8% recurring revenue through loyalty and reactivation campaigns.
Omnichannel Strategy:
- Integration of SEA, social ads, and email marketing efforts into a coherent strategy aligned with objectives.
- Result: +60% overall sales growth in 6 months
Tools used:DataFeedWatch, Klaviyo, Hotjar, Zapier. - scaleupnow.coGoogle Ads/Paid Search Consultant 📈 Lead Gen + eCom | Co-Manager 🇫🇷🇬🇧ESCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 5 months)Montpellier, France
Your SENIOR growth duo, and the premium alternative to agencies (with the flexibility of freelancers)
We are Stéphanie (Head of Growth, Paid Social expert) and Stéphane (Growth Consultant, Paid Search expert).A team honed since 2011, we are the rare combination of 2 highly complementary profiles for aholistic approach to your growth and profitability challenges.💫 OUR APPROACH 💫+ a full-funnel and long-term vision, withimmediate impact→ acquisition (Meta Ads *first* → Google Ads, Pinterest...)→ conversion (sales landing pages, offer)→ retention (email/sms marketing sequences, LTV-booster campaigns)+ a100% personalized, creative, and iterativeapproach→ A/B Testing of new concepts/angles (sprints)→ creatives & copy aligned withclient data(audiences, customer journey)+ optimization of your strategic KPIs→Performance(CPM, CPA, CVR)→Business(CAC, AOV, LTV)+ proactive, fluid, and transparent communication→ regular updates (actions, results, next steps)→ automated dashboards✨ OUR CLIENTS ✨E-COMMERCE🛋Furniture, decor: Conforama, Yogibo, Bougies Volige, La Touche Originale 🔒Home: Daewoo security 👕Clothing, fashion: Aerth, Pattes de Velours 🫒Food, beverage: Palimex, Palimex Oriental 🎲Entertainment: Doers Wave, Ciao Comfort ZoneLEAD GENERATION🩺Med-Tech, health, mutual insurance & insurance: Allurion Technologies, Cocoon Assurances, Cabinet Monot 🏠Construction, real estate: Magnitude Construction, Impulsion Construction, Vy&Co 🎓Training: La Fédération Française du Bâtiment, Ademe, Landi Academy, Phibrows 💅Beauty, aesthetics: Landi studio, Aero studio 💵Fin-tech, financial products: Anaxago, France SCPI ⚖️Law, Justice: Papiers Etrangers, Papiers Français, Contester son Licenciement, My Litige Immo, My Litige Auto
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Education
- Master's degree in AES (Economic and Social Administration)University of Versailles2001
- DESS Certificate of Aptitude for Business Administration (MBA)University of Versailles2002
Certifications
- Google Ads CertificationGoogle2025
- Google Analytics CertificationGoogle Academy2019